Specials
Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
Offering powerful stills and video features, coupled with a compact, functional design, X-T30 II with XF18-55mm Lens is a creative powerhouse for those wanting to create high quality content. Built around the stunning 26.1MP X-Trans sensor and X-Processor 4 imaging engine, X-T30 II is a versatile and powerful model, ideally suited to multimedia creatives. Its compact form makes it easy to carry all day, while an extensive range of features and functions will deliver your creative vision in stunning detail and color.
The XF 16mm features an optical design that includes two aspherical elements and two ED (extra low-dispersion) elements, which reduce spherical and chromatic aberrations to deliver sharp, rich image quality even at the widest aperture of F1.4. The image quality is further enhanced by Fujifilm's proprietary HT-EBC coating applied to the all lens surfaces and Nano GI Coating on the rear surface of G1 lens. This alters the refractive index between glass and air, to reduce ghosting and flare from diagonal incident light.
The GF35-70mmF4.5-5.6 WR provides the perfect gateway to the capabilities and possibilities of the large format GFX System. Engineered for discerning stills and video users, this weather-resistant optic is the latest in a long line of lenses renowned for optical excellence; ready for anything, whatever the conditions. Incredibly lightweight, this high-performing standard zoom offers a versatile 28-55mm equivalent focal length, yet weighs just 440g (0.97lb) and measures 73.9mm (2.91in) – so it’s never a burden, on or off the camera. It delivers fast and responsive autofocus in as
This large-aperture, prime lens delivers stellar imaging performance and maximum light transmission -- the hallmarks of the acclaimed Star series line -- and is the perfect companion to any K-mount digital SLR camera including the full-frame PENTAX K-1 and new PENTAX K-1 Mark II models.
The compact and lightweight Nikon Z 50 was made for unique individuals seeking a camera that has the speed, portability and style to keep pace and share their creative storytelling and imagination, especially when paired with the new ultra-compact 16-50mm zoom and the slim 50-250mm telephoto zoom lenses.
The workhorse of the new NIKKOR Z lineup. Prized 24–70mm zoom range. Remarkable new levels of sharpness and distortion control, from edge to edge. Constant f/4 maximum aperture that's designed to be shot wide-open. Smooth, quiet focusing powered by a new stepping motor. Outstanding for all manner of photos and videos, from interviews and product demos to interiors and portraits. This lens can do it all.
Its ultra wide to standard focal length capabilities make it the perfect choice for shooting dynamic, high impact landscapes images with excellent detail from the foreground to the far distance. The maximum F4.0 aperture is available throughout the 2.4x zoom range from the lens' ultra-wide 15mm* focal length to its longest at 36mm*. With a powerful Optical Image Stabilization system, the ability to work handheld when shooting in low light is boosted. It offers high-speed AF thanks to an enhanced inner focusing system, and the use of a stepping motor and lightweight internal lenses has ensured