Specials
The RF800mm F11 IS STM super-telephoto lens provides a long 800 millimeter focal length and is the first compact and lightweight 800mm super telephoto lens in the RF lineup. This lens is ideal for bird, wildlife, outdoor sports, and aviation photography or, when you just want to bring those subjects in the distance closer to you. The RF800mm F11 IS STM lens features an STM focusing system ideal for fast and quiet focusing when tracking elusive subjects out in nature.
A medium-telephoto fixed focal length macro lens that caters to the demand for accessible professional-grade photography. With a new optical design and a newly developed linear motor, the LUMIX S-E100 boasts high resolution and outstanding photographic performance, enabling stunning bokeh. At the same time, its compact nature ensures excellent mobility outdoors and other shooting locations.
The new LEICA DG VARIO-ELMARIT 12-60mm / F2.8-4.0 ASPH. / POWER O.I.S. offers a versatile 5x zoom range of 24-120mm. It fully covers a variety of daily shooting situations, from dynamic landscapes to portraits even in low-lit situations, providing a beautiful defocus effect by taking advantage of the F2.8-4.0 high-speed performance.
The Panasonic WXF1 camcorder will delight the 4K video enthusiast in the family with cinema-like recording experience. These semi-professional features include an electronic eye viewfinder and quick access buttons to Variable White Balance, Focus Expand and Peeking and Custom Autofocus, plus a manual lens mounted control ring.
The upgraded zoom lens you've always wanted, the new M.Zuiko Digital ED 12-40mm F2.8 PRO. This bright, fast lens remains both compact and lightweight and delivers exceptional image quality practically anywhere and in all conditions, even low light. Shoot as close as 20cm and get high resolution images across the entire focusing range. This compact, weather sealed, and bright lens handles everything from wide-angle to mid-range telephoto shots. The M.ZUIKO DIGITAL ED 12-40mm F2.8 PRO II; a powerful zoom that belongs in every gear bag.
The Olympus M.Zuiko Digital ED 12-200mm F3.5-6.3 (35mm equivalent 24-400mm) super telephoto zoom lens comforms to the Micro Four Thirds® System Standard and features the highest magnification zoom available on an interchangeable lens for mirrorless systems at 16.6x. Users will experience excellent depictive performance across the entire focal length from wide-angle to telephoto, making it the perfect travel companion, packing high-speed and high-precision autofocus into an amazingly compact, lightweight form.
The CONQUEST HD 8x42 has been designed as a robust companion for use during twilight. Its 8x magnification ensures that the image remains steady. The HD lens system guarantees the best color reproduction for impressive observation. Whether you are watching birds or whales on the ocean or wildlife in woodland or rough terrain, the 8x magnification is the perfect solution.
The first E-mount medium telephoto macro lens with built-in image stabilization delivers outstanding G Lens quality: stunning resolution at up to 1:1 magnification plus gorgeous background bokeh when required, even when shooting handheld. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. Shallow depth of field at larger apertures and a 9-blade circular aperture design make it easy to create smooth background bokeh for portraits or bridal snapshots.