Panasonic
LUMIX ZS10 Features a 24mm Ultra-Wide-Angle Leica Lens and a Powerful
16x Optical Zoom, 3D Photo Mode and Built-In GPS Functions
Panasonic Expands Its Popular ZS-Series of Digital Cameras with Additional Advanced Features Including Intuitive Touch Screen Control and Full HD Video
SECAUCUS,
NJ (January 25, 2011) – Panasonic today introduced the LUMIX DMC-ZS10
as the newest member of its acclaimed LUMIX ZS-Series of digital cameras
that has won worldwide popularity for its versatile lens from ultra
wide-angle to long zoom. The LUMIX ZS10 continues
its versatility with a 24mm ultra-wide-angle and powerful 16x optical
zoom LEICA DC VARIO-ELMAR lens – and it features full-High Definition
1920x1080 video recording capability, a newly-adopted large 3.0-inch,
460,000-dot Smart Touch Intelligent LCD – which allows for Touch Zoom,
Touch Auto Focus (AF), Touch Shutter, and Touch Playback. The
LUMIX ZS10 also features a built-in GPS (Global Positioning System)
function allowing geotagged images to be pinpointed via online maps and
easily shared with friends and families.
“With
the introduction of the LUMIX ZS10, Panasonic expects to continue to
lead the market in long zoom digital cameras, as this very advanced
digital camera not only offers a 16x optical zoom, but with an even
wider 24mm Leica lens, this is a truly robust digital camera for both
still photos and full HD 1080 videos,” said David Briganti, Senior
Product Manager, Imaging, Panasonic Consumer Electronics Company. “With
new features such as touch-screen operation and even a 3D photo mode,
Panasonic continues to pack the ZS10 with innovative features for
capturing high-quality photos and videos, which can be easily shared
with family and friends using the new LUMIX Image Uploader feature.”
The
Panasonic LUMIX ZS10 also features the new Panasonic 3D Photo mode,
which produces a realistic 3D photo by taking 20 consecutive photos and
overlaying the two best images which provide a 3D image that can then be
played on a Panasonic VIERA 3D HDTV. The format of the 3D image is
compatible with MPO, and can also be played back on other MPO-compatible
equipment such as a televisions, digital photo frame and printers. Panasonic
also adds the LUMIX Image Uploader for seamless and instant sharing via
Facebook (for digital photos) or YouTube (for videos). Users can
checkmark the photo or video files they want to share, connect it to a
PC with the included USB cable or by inserting the SD Memory Card
directly into the PC’s SD Card slot, and then the uploading
automatically launches with an easy-to-follow menu option.
Using
the touch-screen, once locked on the subject, the LUMIX ZS10 tracks the
subject with the AF tracking function even if it moves. With the
Intelligent Scene Selector in the iA mode, the LUMIX ZS10 automatically
switches to the appropriate mode according to the subject touched. For
example, a touch on a human face switches to the portrait mode and a
touch on the background or a landscape changes to the Scenery mode,
while a touch on the subject close in the foreground changes to Macro
mode. All menu settings are now available with touch control. The
touch-screen operation excels not only for shooting, but also in
playback, allowing the user to drag the images across the screen with a
finger and browse the collection of photos as though flipping the pages
of a book.
Newly
adopted 14.1-megapixel MOS sensor and the advanced image processor
Venus Engine FHD feature high speed, high sensitivity image recording to
realize 1920x1080 full-HD movie recording and high speed burst shooting
in high picture quality. It also compiles the Intelligent Resolution
technology to perform optimum signal processing to give the entire image
outstandingly natural clearness with fine details. The powerful 16x
optical zoom – available while shooting videos – increases its power to
21x equivalent with the Intelligent Zoom function, taking advantage of
Intelligent Resolution technology. The Sonic Speed AF also boasts
approximately 49% higher speed compared to its LUMIX ZS7 predecessor.
The
LUMIX ZS10 shoots 10 fps in 14-megapixel full resolution with
mechanical shutter and 5 fps with continuous AF. Even higher speed burst
shooting is available with LUMIX ZS10 if the electronic shutter is used
- 60 fps in 3.5-megapixel*1. The LUMIX ZS10 is an advanced
photographic tool for recording not only great photos but also beautiful
full-HD movies. In addition to Motion JPEG images, the LUMIX ZS10 can
record high-resolution full-HD 1920x1080 60i videos in AVCHD (MPEG-4 /
H.264)* format. The high frame rate of 60i excels in recording moving
subjects with outstanding smoothness. The videos also come with the
high-quality stereo sound of Dolby® Digital Stereo Creator, to offer
highly realistic sound.
Panasonic’s
iA Mode, a suite of technologies that engage automatically, has evolved
for more powerful image stabilization while video recording and taking
still photos with Active Mode which boosts POWER OIS to excel in
suppressing blur when recording videos at wide angle while walking. New
iA features include the Intelligent Handheld Nightshot, which creates a
beautiful night scenery with illumination by layering the images shot
consecutively. Furthermore, the Intelligent Burst Shooting automatically
sets the frame rate of burst shooting according to the subject’s
movement – whether it moves fast or slow – utilizing the mechanism of
Intelligent ISO Control. Other features of iA
include: Motion Deblur, POWER OIS, Face Recognition, Face Detection, AF
Tracking, Intelligent ISO Control, Intelligent Scene Selector and
Intelligent Exposure. With iA, taking beautiful photos is possible for
users at any skill level. In addition, the Intelligent Resolution
technology is always activated in the iA mode, which helps produce even
clearer photos by precisely performing signal processing, pixel by
pixel, to help ensure clear and sharp images.
The
LUMIX ZS10 digital camera features a built-in GPS system which tags the
location data where the photo was taken with its latitude and longitude
automatically in the Exif data. Plus, the LUMIX ZS10 also shows the
name of the Country/Region, State/Prov./County, County/Township, City/Town/Village and Landmark by using internal data to give users details on where the photos or videos were taken. The
area information covers 203 countries or regions for global users.
Plus, more than 1,000,000 landmarks over 78 countries or regions are in
the database. Using the included software PHOTOfunSTUDIO 6.1 HD Lite
Edition, photos and videos can be searched by location and names. The
LUMIX ZS10 also features an internal clock that automatically adjusts to
the local time when GPS is enabled – a handy feature for travelers
The
LUMIX DMC-ZS8 was also added to the ZS-Series of cameras and maintains
the versatile 24mm ultra-wide angle and powerful 16x optical zoom LEICA
DC VARIO-ELMAR lens. Other features include:
- iA mode including POWER OIS, Intelligent ISO Control, Intelligent Scene Selector, Face Recognition, Intelligent Exposure
- Venus Engine VI featuring Intelligent Resolution
- 720p HD video recording in Motion JPEG
- Large 3.0-inch large 230,000-dot Intelligent LCD
- Manual exposure
- LUMIX Image Uploader
The
LUMIX ZS10 and ZS8 will be available in March 2011 and pricing will be
announced approximately 30 days prior to shipping date. The LUMIX ZS10
will be available in black, red, blue, silver, and brown; while the
LUMIX ZS8 will be available in black and silver. For more on these
Panasonic LUMIX models, please visit www.panasonic.com/lumix.
*
1 In the high speed burst shooting at 60 fps, the picture size is
2.5-megapixel(4:3), 3-megapixel(3:2), 3.5-megapixel(16:9),
2-megapixel(1:1).
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