Go The Distance With The
Olympus SP-610UZ 22x Wide-Angle Ultra-Zoom
Expand Your Creative Horizons with Magic Filter HD Video, 3D Photos, and In-Camera Panorama with New S-series UZ
CENTER VALLEY, Pa., January 5, 2011 –
Olympus today unveils the full-featured SP-610UZ, a lightweight, 22x
wide-angle ultra-zoom camera with HD Video capability, delivering the
celebrated strengths of this pioneering family of cameras: sophisticated
long-zoom, go-anywhere photography. The SP-610UZ packs fun features and
superb image quality in a user-friendly camera, providing further proof
that Olympus lets you capture it all.
Whether shooting wildlife, a school
performance or a soccer game, consumers want powerful zooms without the
bulk. The all-black SP-610UZ comes packed with a variety of features
that deliver a superior imaging experience far and wide:
- New Magic Filters – make it possible to create special artistic effects in still images and/or movies directly in the camera;
- HD Movie & HDMI™ Control – high-definition video
(HD video) delivers a broadcast-quality movie experience when played
back on an HDTV;
- 3D Photo Mode – captures two shots of a scene from two
different angles to create still photos that can be viewed with the
added excitement and realism of 3D.
- Eye-Fi™ Card Compatibility – enables automatic wireless uploading of images to the website or PC of your choice;
- In-Camera Panorama – offers quick and easy panorama shots; and
- AF Tracking – tracks a moving subject automatically and keeps it in focus for optimal image quality.
“The new SP-610UZ combines the zoom power
that has made Olympus ultra-zooms famous with fully automatic controls
ideal for amateur photographers looking to capture it all at the touch
of a button and in-camera Magic Filters for artistic control in a
portable body” says Jennifer Schmell, product manager, Olympus Imaging
America Inc. “The 22x wide-angle optical zoom on the SP-610UZ is an
upgrade to the SP-600UZ, which provided a 15x wide-angle zoom. We’re
continuing to push the boundaries of what camera optics and software can
do for the consumer.”
Ultra-Powerful Zoom in a Stylish Package
The SP-610UZ packs a 22x wide-angle optical zoom lens into a
compact, easy-to-hold body. With an f2.8 (Wide) / f5.6 (Tele) wide-angle
lens providing the equivalent of a 28-616mm focal length, users can get
closer to the action with zoom performance comparable to that of a
500mm equivalent telephoto lens for Digital Single lens Reflex (DSLR)
cameras. The wide-angle lens makes it easy to take a picture of the
entire stadium, while the powerful zoom lets you focus on your favorite
player. Whether capturing fast-action, life’s everyday snapshots or HD
videos, this S-series camera provides the versatility to get the job
done like never before.
Express Your Inner Artist with New Magic Filter Movie
The SP-610UZ is equipped with in-camera Magic Filters that enable users
to enhance and customize images as they’re being captured. Have more fun
and get more flexibility without expensive and time-consuming computer
software. Magic Filter Movie is a new feature that allows you to apply
Magic Filters to your high-definition movies, taking them to a new level
of artistic expression.
The Magic Filters for stills and HD movies include:
- Pop Art - enhance and saturate
colors to create vivid, high-impact pictures that express the joyful,
lighthearted feel of the Pop Art style of the 1960s;
- Pin Hole - reduce the peripheral brightness of an image
as though it were shot through a pin hole, connecting the viewer
intimately with the subject at the center;
- Fish-Eye - emulate the wide-angle of a fish-eye lens by
taking extremely wide, hemispherical images and magnifying the center of
the frame;
- Soft Focus - encloses the foreground of an image in
gentle, pastel colors with a soft, elegant focus; similar to effects
achieved in a studio;
- Drawing - turn your image into a sketch outline for children to color;
- New! Watercolor - transform your images with a finish like that of watercolor paintings;
- New! Sparkle - shoot photos with the luxurious feel of twinkling lights; and
- New! Punk - create two-tone images full of rock-and-roll spirit.
HD Videos and HDMI Control for a Home Theater Experience
The SP-610UZ shoots gorgeous 720p HD video, so you’ll always capture the
moments you cherish in clear, crisp high-definition at the touch of a
button. With HDMI Control, playback also is a breeze. Gone are the days
of friends and family huddling around your camera’s tiny LCD to see the
pictures and movies you just captured. Now, you’ll be the hit of the
party or any family event when you proudly display your brilliant images
and movies on high-definition televisions. Simply connect the camera to
an HDTV with an optional HDMI™ cable. With HDMI Control, you can use
your HDTV’s remote to control playback functions and navigate the
camera’s menus from the comfort of your couch.
New 3-D Mode
Now you can add even more dimension to your photographs by shooting
dynamic 3D photos in any mode from macro to landscape. Recreate a sense
of depth like that of the original scene. Simply select the 3D Photo
shooting mode, release the shutter for your first shot, slowly pan until
the camera automatically takes a second image from a slightly different
perspective. The 3D data is processed in-camera resulting in an .MPO
file, the universal industry 3D format for easy display on 3D
televisions or laptops.
Share Images Instantly with New Eye-Fi Card Compatibility
Ready to upload and share your party images live as they happen? The
SP-610UZ is compatible with an optional Eye-Fi SD card, adding Wi-Fi
capability so you can automatically upload images to your computer as
you take them. Be the life of the social media party by uploading your
shots immediately.
New Large High-Resolution LCD
The SP-610UZ boasts a bright, 3.0-inch LCD monitor, an upgrade over its
predecessor, the SP-600UZ (2.7” LCD). Ideal for viewing, composing and
sharing all your favorite images and HD videos.
Cut Out the Blur with Dual Image Stabilization
Dual Image Stabilization combines two technologies – Mechanical
Sensor-Shift Image Stabilization and Digital Image Stabilization – to
provide one powerful anti-blur solution for capturing great images
whether the photographer or the subject is moving. Olympus’ mechanical
Sensor-Shift Image Stabilization keeps images sharp by adjusting the
internal image sensor to compensate for camera movement, even in
low-light conditions when shutter speeds are slower. Additionally,
Digital Image Stabilization freezes the action with high ISO sensitivity
and fast shutter speeds to prevent blurry images often caused by a
moving subject.
Broaden Your Horizons with In-Camera Panorama
The places you can take the SP-610UZ—national parks, weddings, sporting
events or city streets—are locations where you want to capture as much
of the scene as you can. In-Camera Panorama mode makes it possible by
capturing three images and stitching them together to create one amazing
panoramic picture. Simply press the shutter button and slowly pan
across the scene. The second and third images will be captured
automatically and stitched together with the first image – resulting in
one seamless panorama-size picture. To create the ultimate panorama,
consumers can use the OLYMPUS [ib] Software to stitch up to 10 images
together.
Easier Group Shots with Face Detection!
Wedding, team shots and family reunion photos have never been easier
with Face Detection. The SP-610UZ detects up to 16 faces within the
frame and automatically focuses and optimizes exposure to capture sharp,
brilliant portraits and group shots. Even more remarkable, the SP-610UZ
comes equipped with Beauty Mode. Designed to touch up the appearance of
your subject’s skin as the photo is captured, enhancements that
typically would necessitate retouching in a graphics editing program.
Lock Onto the Action with AF Tracking
AF Tracking technology locks focus on your fast-moving subject –
everything from house cats to Siberian tigers – and continuously adjusts
focus and brightness. This enables you to keep quick-moving and
unpredictable subjects like kids and pets in focus for the perfect shot.
There’s even two newly designed “Pet Modes” for animal lovers, offering
the ability to recognize the faces of a variety of breeds of both cats
and dogs.
Intelligent Auto Thinks for You
Taking a moonlit stroll on the beach? Intelligent Auto Mode
automatically identifies what you are shooting (i.e., Portrait, Night +
Portrait, Landscape, Macro or Sports) and adjusts the camera’s settings
to capture the best quality results. Amateurs can jump into this quick
and hassle-free feature that does the thinking for them and produces
incredible images.
New TruePic™ III+ Image Processor Delivers Superior Quality and Performance
Whether you are globetrotting or attending a sporting event, the
SP-610UZ offers a 14-megapixel sensor, enabling consumers to achieve
consistently sharp and vivid images when producing large-format prints
or cropping/enlarging a portion of a photo. Olympus developed its
exclusive TruePic III+ Image Processor for the demanding performance of
DSLRs and has migrated the technology to the S-series cameras for
amazing image quality. Olympus’ enhanced TruePic III+ Image Processor
produces crystal clear photos using all the pixel information for each
photo to deliver exceptional clarity with more accurate colors,
true-to-life flesh tones and faster processing speeds. TruePic III+ also
captures crisp, clear photos at high ISO settings, which are
traditionally associated with increasing noise or producing grainy
photos.
OLYMPUS [ib] Software Makes it Even Easier to Share and Print Your Photos
All Olympus digital compact cameras now offer the new OLYMPUS [ib] photo
organizing and editing software. It includes photography workflow,
browsing, editing and unique photo organizing functions. You can
organize photos by person with automatic face-recognition technology, by
place with a map-tagging function, or by event. All information will be
tagged in each photo’s data. You can then easily upload images to the
integrated online service, [ib on the net], to share and backup photos,
as well as order prints and photo merchandise. The name [ib] stands for
image bridge, because the software is designed to create a bridge to
help you get images from your camera to services where you can do more
with your photos.
SD Compatibility
Olympus’ new spring 2011 digital compact cameras have SD compatibility for up to 32 gigabytes of capacity.
Availability
The SP-610UZ will be available in February 2011. The SP-610UZ includes
four standard AA-size Dry-Cell Batteries. The camera also includes a
Neck Strap, WIN/Mac USB cable, Audio/Video cable, Manual, Warranty Card
and OLYMPUS [ib] software.
U.S. Pricing
SP-610UZ Estimated Street Price: $229.99 (U.S.)
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