Casio Targets Entry-Level Shooters With Two New Exilim Models

The New EX-ZS10 and EX-ZS5 Offer High-Performance Features at Competitive Price Points

LAS VEGAS, NV, January 5, 2011 -- Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the stylish and compact EX-ZS10 and EX-ZS5, two new models which join the company's growing EXILIM family of digital cameras. Competitively priced at $119.99 and $99.99 respectively, the new EX-ZS10 and EX-ZS5 offer a number of high-performance features which are typically not found in entry-level compact digital cameras, including 14.1 megapixel resolution and 26mm wide-angle lenses with generous 5x optical zooms. What's more is that with the EX-ZS10, users can record their memories in high-definition as the camera offers 720p HD video. The EX-ZS5 features VGA video recording at a resolution of 640x480.

"Because of their price points, consumers don't expect much from entry-level compact cameras,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. "It's an unfortunate mindset that Casio is looking to break with the new EX-ZS10 and EX-ZS5. With their 14.1 megapixel sensors, high-performance lenses and array of shooting modes, the EX-ZS10 and EX-ZS5 will deliver tremendous value to consumers and an overall digital imaging experience that's far from entry-level."

Simple Operation

The EX-ZS10 and EX-ZS5 offer a variety of shooting modes for consumers which they can leverage to help capture stunning images with ease. Included with each is Casio's BEST SHOT technology, which puts 23 scene modes at the user's fingertips, each of which were designed to help users capture the best images possible of a wide range of subjects in just about any environment. Users will also benefit from helpful images and descriptions which accompany each mode and give a detailed explanation of when to use them and what each will provide in regard to results.

In addition, the EX-ZS10 and EX-ZS5 feature large 2.7-inch LCD screens as well as USB charging, which gives users the ability to recharge the battery in camera while connected to a computer or using the supplied AC adapter.

The EX-ZS10 will be available in black, silver, red, pink and blue, and will ship in March 2011 for $119.99. The EX-ZS5 will be available in black, silver, orange and pink, and will ship in March 2011 for $99.99

About Casio America, Inc.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casiousa.com.

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