Panasonic Introduces Ultra-Slim LUMIX FP-Series Digital Cameras with Large Touch-Control LCD
LUMIX
FP7 and LUMIX FP5 – With a Folded Optics Design, Mirror Finish* and
Advanced Features like HD Video – are the Ultimate Digital Camera
Choices for Style and Performance
LAS
VEGAS, NV (January 5, 2011) – Panasonic today introduced two ultra-slim
LUMIX models to its 2011 line, perfect for consumers seeking a
fashionable camera with loads of advanced photo and video features. The
LUMIX DMC-FP7 (16.1 megapixel) and LUMIX DMC-FP5 (14.1 megapixel)
maintain their slim profiles by incorporating an ultra-thin 4x optical
zoom lens** with
folded optics. Complete with a sleek mirror finish on the LUMIX FP7 and
a matte finish on the FP5, both cameras have high-performing features
that complement the design, such as 720p High Definition (HD) video
recording, large touch-control LCDs and easy-to-use settings like
Intelligent Auto (iA).
“Panasonic’s
LUMIX FP-Series is perfect for the style-conscious consumer who cares
about the look of the digital camera as much as the stunning images it
captures,” said David Briganti,
Senior Product Manager, Imaging, Panasonic Consumer Electronics
Company. “Panasonic is committed to incorporating user-friendly features
that make taking high-quality photos easy. For example, by
incorporating the popular iA setting, allowing users to have confidence
that the right setting is engaged, without having to change it
themselves. And we are always adding creative,
interesting options like the new Beauty Retouch mode on the LUMIX FP7
which takes advantage of the popular and easy-to-use touch-control
operation to retouch faces in photographs.”
The
LUMIX FP7 takes Panasonic’s touch-control LCD to the next level with a
new 3.5-inch 16:9 LCD that offers not only a larger view of images, but
also increased usability. The LUMIX FP5 features a 3.0-inch 3:2 LCD and
both models include Smart Touch Screens allowing
users to enable Touch Auto Focus (AF), Touch Zoom, Touch Shutter and
Intelligent Scene Selector simply by touching the screen. All menu
setting options are now available with touch control and in
playback mode users can drag the image across the screen with their
finger to browse the collection of photos, as though it is a page in a
book. Additionally, the LUMIX
FP7 features three new modes that let users get creative by manually
(with the touch of a finger) editing their photos. These new modes
include:
- Beauty Retouch mode allows users to retouch faces
- Esthetic mode creates effects on faces such as clearing skin texture and whitening teeth
- Make-up mode gives color options such as foundation, eye-shadow or coloring for the lips and cheeks
The
LUMIX FP7 and LUMIX FP5 are stylish, yet still full with substance
thanks to the Venus Engine VI image processor with Intelligent
Resolution technology. The digital cameras are fast, with shutter
release lag times as short as 0.006(FP7) / 0.005 (FP5) per second and by adding Sonic Speed AF users can capture high quality spur-of-the-moment images even faster.
Using a folded optics design allows the LUMIX FP7 and FP5 to remain ultra-thin, yet still have a high-quality 4x optical zoom. In
addition, the new zoom button makes the LUMIX cameras look even more
sleek. Also taking advantage of Intelligent Resolution, the Intelligent
Zoom function on the LUMIX FP7 and LUMIX FP5 allows the powerful 4x
optical zoom to increase to 5x equivalent without compromising picture
quality.
Panasonic’s popular iA mode, a suite of technologies
that engage automatically – with no setting changes needed by the user –
makes it easy for anyone to take beautiful photos. The
LUMIX FP7 and LUMIX FP5 feature two new iA functions – AF Tracking and
Intelligent Exposure. AF Tracking locks onto any subject and keep it in
focus even if it moves, while the Intelligent Exposure optimizes the
exposure for each part of an image, preventing blocked shadows and blown
highlights and helping ensure that gradation and details are reproduced
beautifully. The automatic backlight compensation function activates
whenever the camera detects the subject is in backlight. Other features
of Panasonic iA include:
- MEGA OIS (Optical Image Stabilization) – Reduces blurry photos due to hand-shake
- Intelligent ISO Control – Reduces blur when the subject is moving
- Face
Detection – Ensures registered faces are captured in focus with
appropriate exposure and unwanted red eyes are digitally corrected
- Intelligent Scene Selector – Selects the best option from: Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunsets
- Dedicated iA button – Lets users engage easily with one click
Other features of the LUMIX FP7 and LUMIX FP5 include:
- LUMIX Image Uploader – Share images via Facebook and video via YouTube
- Intelligent
LCD – Detects the lighting conditions and controls the brightness level
in 11 finely graduated steps, to display the most appropriate setting
- 70MB of built-in memory
The LUMIX FP7 will be available in blue, black and red, while the LUMIX FP5 will be available in blue, black, pink and silver. Pricing and availability for both models will be announced 30 days prior to shipping date. For more information, please visit www.panasonic.com/CES.
* DMC-FP7 only.
** Equivalent to 35mm.
YouTube is a trademark of Google Inc.
Facebook is a registered trademarks of Facebook, Inc.
Design and specifications are subject to change without notice.
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