Panasonic's New Lumix S-Series Digital Cameras Excel in Ease of Use with Smart Photo & Video Features
New
LUMIX S3 and LUMIX S1 Are the Ultimate Easy-to-Use Digital Cameras to
Take High-Quality Photos & Videos and Easily Share via Social
Networking Sites
LAS
VEGAS, NV (January 5, 2011) – Panasonic today announced the new LUMIX
S-Series digital cameras, the LUMIX DMC-S3 and LUMIX DMC-S1 – two
easy-to-use models that offer smart features, making them ideal for
users wanting an extremely intuitive experience for taking high-quality
photos and 720p (at 30fps) High Definition videos. The 14.1-megapixel
LUMIX S3 and 12.1-megapixel LUMIX S1 also feature a new design, with a
distinct rounded shape that fits comfortably in the palm of the hand, to
differentiate the models from the rest of the LUMIX line. With
a 28mm* wide-angle 4x optical zoom lens, these entry-level LUMIX
digital cameras are extremely versatile, helping consumers get superb
shots both far and wide.
“With
Panasonic’s new LUMIX S-Series, we are giving consumers really
intuitive digital cameras that provide smart features for users who
simply want to take exceptional photos and videos,” said David Briganti,
Senior Product Manager, Imaging, Panasonic Consumer Electronics
Company. “In addition to advanced features like a 28mm wide-angle lens
and HD video, the S-Series also offer a simple solution for sharing
videos and photos on popular sites such as YouTube and Facebook.”
Both
the LUMIX S3 and LUMIX S1 feature Panasonic’s Intelligent Auto (iA)
mode to help ensure these models are extremely intuitive. Panasonic’s iA mode is a suite of technologies
that engage automatically – with no setting changes needed by the user –
makes it easy for anyone to take beautiful photos. Features include:
- MEGA OIS (Optical Image Stabilization) – Helps reduce blurry photos due to hand-shake.
- Intelligent ISO Control – Detects the speed of the subject’s movement and determines the right combination of ISO sensitivity and shutter speed to help prevent motion blur.
- Face
Detection – Helps to ensures registered faces are captured in focus
with appropriate exposure and unwanted red eyes are digitally
corrected**.
- Intelligent Scene Selector – Selects the best option from Macro, Portrait, Scenery, Night Portrait, Night Scenery and Sunset by detecting the environment.
The LUMIX S3 and LUMIX S1 are powered by the high-performing Venus Engine VI image processor, which accounts for their fast response times and image quality. The shutter release time lag is approximately .007 (S3) / 0.008 (S1) per second.
Photos
and videos recorded on the LUMIX S3 and LUMIX S1 can easily be shared
with friends and family via the LUMIX Image Uploader. The
user simply connects the camera to a computer (no software needed),
checkmarks the photos they want to share and it will prompt a
step-by-step menu to upload photos to Facebook. For videos, the same processes will be prompted, but will upload to YouTube.
Other features of the LUMIX S3 and LUMIX S1 include:
- 2.7-inch
large Intelligent LCD which automatically adjusts the screen brightness
as the surrounding brightness level changes, ensuring easy visibility
at all times.
- The built-in memory of 70MB (DMC-S3) and 20MB (DMC-S1) and a rechargeable lithium-ion battery.
Pricing
and availability for the Panasonic LUMIX S3 and LUMIX S1 will be
announced 30 days prior to shipping date. The LUMIX S3 will be available
in blue, red, black and violet while the LUMIX S1 will be available in
blue, black, gold, pink and silver. For more information, please visit www.panasonic.com/CES.
* 35mm camera equivalent.
** *Digital red-eye correction is available on LUMIX DMC-S3 only.
YouTube is a trademark of Google Inc.
Facebook is a registered trademarks of Facebook, Inc.
Design and specifications are subject to change without notice.
About Panasonic Consumer Electronics Company
Based
in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a
Division of Panasonic Corporation of North America, the principal North
American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of
Panasonic's U.S. marketing, sales, service and R&D operations. In
its commitment to provide consumers with extensive imaging resources,
Panasonic LUMIX established the Digital Photo Academy, a series of
nationwide workshops designed to instruct consumers how to optimize the
features on their digital cameras and produce high-quality photos.
Panasonic is pledged to practice prudent, sustainable use of the earth's
natural resources and protect our environment through the company’s Eco Ideaswww.panasonic.com/pressroom programs. Company information for journalists is available at
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