Canon Introduces the Powershot SX410 IS and Powershot ELPH350 HS Cameras
The New PowerShot SX410 IS and PowerShot ELPH 350 HS Cameras with
Upgraded Features Help Users Enhance Their Photographic Abilities
The PowerShot SX410 IS Digital Camera Features a Compact Body
with an Impressive 40x Optical Zoom Lens, while the Stylish PowerShot
ELPH 350 HS Offers a 20.2 Megapixel CMOS Sensor, Built-in Wi-Fi and NFC
Capabilities
MELVILLE, N.Y., February 5, 2015 - Canon U.S.A., Inc.,
a leader in digital imaging solutions, today announced the new
PowerShot SX410 IS and PowerShot ELPH 350 HSi compact digital
cameras. Weighing just .4 ounces more and measuring only .2 inches
longer than its predecessor, the PowerShot SX410 IS camera boasts an
upgraded 40x optical zoom range (equivalent to 24-960mm), making it a
convenient choice for users who want to combine portability and
telephoto reach into one powerful digital camera. The PowerShot ELPH
350 HS is a high performance stylish compact digital camera with a 12x
optical zoom lens (equivalent to 25-300mm) and an impressive 20.2
megapixelii CMOS sensor, with built-in Wi-Fi® and Near Field Communications (NFC) capabilities.
"At Canon U.S.A. we aim to make capturing images and
video as easy as possible for photo enthusiasts," said Yuichi Ishizuka,
president and COO, Canon U.S.A., Inc. "With the introduction of the
PowerShot SX410 IS and the PowerShot ELPH 350 HS, users will find
improved imaging features in compact camera bodies, making either camera
model a convenient choice for those passionate about photography at
almost any level or budget."
The PowerShot SX410 IS Digital Camera
The PowerShot SX410 IS Digital Camera is the latest super zoom camera
to be added to Canon's SX-series lineup. With a 40x optical zoom range,
an Intelligent IS image stabilization system and a 20 Megapixelii
CCD sensor, the PowerShot SX410 IS camera gives users the features they
need to capture every photographic moment in high resolution. The lens
and sensor provide powerful performance in a very compact and portable
body - weighing less than 11.5 ounces and measuring just 2.72 inches
high and 3.35 inches deep from the rear LCD screen to the front of the
lens.
The PowerShot SX410 IS camera is always ready for action with a
dedicated movie button to easily start and stop recording 720p HD video.
Additionally, the PowerShot SX410 IS camera can capture tight close-up
shots of subjects from far distances through the use of the camera's
full 40x zoom range. The camera is also outfitted with ECO mode to help
extend battery life allowing more photos to be taken over a longer
period of time.
The camera's Smart AUTO mode sets the ideal image quality settings by
intelligently selecting from 32 pre-defined scene modes for still shots
and 21 scene modes for video. Users can further expand their artistic
abilities right from the camera with Creative Filters such as Fisheye
Effect, Toy Camera Effect and Monochrome. Fisheye Effect gives images a
panoramic look and feel, Toy Camera Effect adds a grainy look to soften
photos, illustrating a vintage appearance and with Monochrome mode,
photos can either have black-and-white, blue or sepia tones, to display a
more classic appearance.
The PowerShot SX410 IS camera is scheduled to be available in March
2015 in red or black for an estimated retail price of $279.99.
The PowerShot ELPH 350 HS
Building on the PowerShot ELPH series' "Circle in a Box" design and
the heritage as one of the leaders in digital camera market share, the
new PowerShot ELPH 350 HS camera offers users high performance that is
perfect for everyday use. Featuring a 12x optical zoom lens and a
high-resolution 20.2 Megapixeli CMOS sensor, the new
PowerShot ELPH 350 HS camera is capable of capturing sharp images with
the superb quality. With Intelligent IS to help optimize image
stabilization, a built-in flash and ample low light sensitivity up to
ISO 3200, users can create images that are sharp and virtually
shake-free in a wide range of shooting conditions both indoors and out.
The PowerShot ELPH 350 HS digital camera is equipped with built-in
Wi-Fi, allowing for wireless transferring of images and video to
compatible mobile devicesiii, Wi-Fi enabled computers and
select social networking sites, making it easy to share images anytime
or anywhere. The built-in Wi-Fi allows users to wirelessly print their
images to any compatible Canon printer, like the PIXMA MG7520. Users can
also shoot remotely via Wi-Fi using a compatible smartphone or tablet
and the free Canon Camera Connect appiv, so everyone can be
included in group photos. With its built-in NFC feature, the PowerShot
ELPH 350 HS camera can quickly pair to compatible Android devicesv, as well as to the recently announced Canon Connect Station CS100 photo/video storage and sharing device.
When photographing people, users can enable the Auto Zoom feature
that allows the camera to identify the primary subject and immediately
focus and frame it for a perfect shot. With Canon's Creative Shot mode,
Smart AUTO technology and Hybrid AUTO for simultaneous still and video
capture, users have the ability to capture creative images with ease.
Photographers can also capture moving subjects in crisp, smooth 1080p
Full HD video quickly and simply by pressing the camera's dedicated
movie button. And the camera has a large 3-inch LCD screen with a
resolution of 461,000 dots, perfect for quick and clear preview and
review of images and video.
The PowerShot ELPH 350 HS camera is scheduled to be available in
April 2015 in black and silver for an estimated retail price of $209.99.
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