Specials
Whether traversing the globe, capturing family memories, or catching a summer music festival, the V-Lux 5 is the perfect companion to take everywhere and capture subjects both near and far in amazing quality. Its high-speed autofocus and burst shooting capabilities are quick enough to keep up with any subject or fleeting moment, and the long 25-400mm equivalent zoom range will get you close to everything you want to see and record – with both still-pictures and 4K video.
Free your subjects from their background on full frame with delicious twisty, swirly blur. Twist 60's vignette calls further attention to anything you place within the large central area of focus, for a timeless, vintage look.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
The name "NOCTICRON" was newly defined by Leica Camera AG for this lens that achieves remarkably fast F1.2 aperture. The popular 42.5 mm of middle-telephoto focal distance (Equivalent to 85 mm on a 35 mm camera) is definitely suitable for portrait with rich stereoscopic effect. Together with the high-speed aperture, you can utilize the beautiful soft focus for more impressive, creative shots. 9 blades give the aperture a rounded shape that produces a smooth effect in out-of-focus areas when shooting at larger aperture settings
Meet the NEW INSTAX Mini 11 Instant Camera: the successor to the INSTAX Mini 9 Instant Camera. With its new Automatic Exposure function, there is no need to adjust a dial anymore to take photos based on your lighting. Just snap and shoot! Take the perfect selfie with the Mini 11's Selfie Mode that allows you to get up close and personal with its built-in macro mode and selfie mirror. The camera also includes 2 fun shutter button accessories that can be attached to the shutter button to customize the camera's look. The Mini 11 will be available in 5 colors: Sky Blue, Lilac Purple, Ice White, Charcoal Gray and Blush Pink. Expressing yourself has never been easier with the Mini 11!
Proper lighting is essential to capturing the perfect shot, and sometimes your camera's built-in flash just won't cut it. Fujifilm's EF-42 shoe-mount flash puts more light at your disposal than your camera's built-in flash, so you can take shots from far greater distances in dim settings.