Specials
PORTRA 400 is the world's finest grain high-speed color negative film. At true ISO 400 speed, this film delivers spectacular skin tones plus exceptional color saturation over a wide range of lighting conditions.
Changes closest focusing distance from infinity to 250mm (approx. 9.9") from front of lens. For use with EF lenses and Powershot A20, A10, A30 & A40. Requires Conversion Lens Adapter LA-DC52 for attachment to PowerShot A20 & A10. Requires Conversion Lens Adapter LA-DC52B for attachment to PowerShot A30 & A40. Compatible also with Powershot A80, A70, A60, A40, A30, A20, A10.
PROMASTER DIGITAL HD Circular Polarizing Filters increase color saturation and reduce reflections. The neutral gray HD polarizing material guarantees excellent images while minimizing loss of light. Constructed with premium Schott optical glass these filters are designed to yield extreme image sharpness. They also feature a precision machined, super slim aluminum frame with anti-reflective matte finish and knurled edges.
The Promaster 72mm Circular Polarizing Filter (CPL) enhances image clarity and reduces glare, reflections, and haze. Pure Light filters feature polished Schott B270™ optical glass and multicoatings that provide remarkable performance along with oil and water resistance. CPL filters use high-transmission film, with an impressive average light transmittance of 42.9%!
Crafted for fine lenses, HGX Prime IRND filters are individually ground, polished, and coated. They repel dirt and suppress infrared light to achieve the best possible image.
A Circular Polarizer is the must have filter every photographer needs and Hoya's top-selling NXT Circular Polarizer is the best value around. Polarizers do one thing: Remove Reflections. Think sunglasses for your lenses. By removing reflections, you reveal the color, texture and detail beneath. So, leaves are greener, skies are bluer, and the beautiful rocks at the bottom of that secret mountain lake are revealed. CPL's are also great for removing reflections from car windows, painted surfaces, or just about any non-metallic surface. Depending on the lighting conditions the effect can be dramatic or subtle but it never hurts to pop it on and give it a try.
This 55mm Circular Polarizer W. Angle Slim Mount Coated Filter is specially designed to be used with auto-exposure and auto-focus SLR and video cameras. It does not influence the metering systems of these cameras. Filter factor is 2.3 to 2.8.
Hoya engineers recognized a need for a filter that could meet the demands of super high resolution cameras, and the needs of photographers who require ultimate protection for their expensive lenses.
The new PORTRA 160 features a significantly finer grain structure for improved scanning and enlargement capability in today's workflow. Choose PORTRA 160 to deliver exceptionally smooth and natural skin tone reproduction, the hallmark of the KODAK PROFESSIONAL PORTRA Film Family. It's the ideal choice for portrait, fashion and commercial photography -- whether in the studio or on location.