Specials
Meet the RX100 VA -- the ultimate compact for capturing movies and stills in captivating detail. This camera inherits the RX100 series' renowned 1.0-type image sensor, and advances with blazing-fast 0.05-second autofocus, 315 focal plane phase-detection AF points, continuous shooting up to 24 fps with AF/AE tracking, as well as outstanding 4K movie capabilities.
The XF 16mm features an optical design that includes two aspherical elements and two ED (extra low-dispersion) elements, which reduce spherical and chromatic aberrations to deliver sharp, rich image quality even at the widest aperture of F1.4. The image quality is further enhanced by Fujifilm's proprietary HT-EBC coating applied to the all lens surfaces and Nano GI Coating on the rear surface of G1 lens. This alters the refractive index between glass and air, to reduce ghosting and flare from diagonal incident light.
FUJINON XF10-24mmF4 R OIS WR can assist you in creating images that not only communicate the excitement of being in the moment, but also help you tell stories that fully convey the expansiveness of the scene around you. Make your photos feel like they have never felt before.
With a 35mm equivalent focal length of 27mm, and a maximum aperture of F1.4, it is the 39th lens in Fujifilm’s broad line of interchangeable lenses, made exclusively for the X Series family of mirrorless digital cameras. Its lightweight, highly portable design makes it an ideal lens for everything from landscapes and cityscapes to portraits and weddings. Added flexibility in dimly lit environments is also provided through the lens’ wide F1.4 aperture, which also produces incredibly smooth bokeh.
Offering powerful stills and video features, coupled with a compact, functional design, X-T30 II with XF18-55mm Lens is a creative powerhouse for those wanting to create high quality content. Built around the stunning 26.1MP X-Trans sensor and X-Processor 4 imaging engine, X-T30 II is a versatile and powerful model, ideally suited to multimedia creatives. Its compact form makes it easy to carry all day, while an extensive range of features and functions will deliver your creative vision in stunning detail and color.
The GF50mmF3.5 R LM WR gives photographers and filmmakers a rugged, weather-resistant, and auto-focus lens that can be used for everything from street photography to portraiture. Weighing less than 12 ounces, this lens may be as, “light as a feather,” but it is certainly built for unpredictable weather, rugged environments, and cold temperatures. Whether you're getting lost in a metropolitan city, or hiking mountain trails to make the perfect image, make sure you bring this lens along with you. It won't take up much space in a camera bag and will always be a tool worth bringing along.
The GF35-70mmF4.5-5.6 WR provides the perfect gateway to the capabilities and possibilities of the large format GFX System. Engineered for discerning stills and video users, this weather-resistant optic is the latest in a long line of lenses renowned for optical excellence; ready for anything, whatever the conditions. Incredibly lightweight, this high-performing standard zoom offers a versatile 28-55mm equivalent focal length, yet weighs just 440g (0.97lb) and measures 73.9mm (2.91in) – so it’s never a burden, on or off the camera. It delivers fast and responsive autofocus in as
Its ultra wide to standard focal length capabilities make it the perfect choice for shooting dynamic, high impact landscapes images with excellent detail from the foreground to the far distance. The maximum F4.0 aperture is available throughout the 2.4x zoom range from the lens' ultra-wide 15mm* focal length to its longest at 36mm*. With a powerful Optical Image Stabilization system, the ability to work handheld when shooting in low light is boosted. It offers high-speed AF thanks to an enhanced inner focusing system, and the use of a stepping motor and lightweight internal lenses has ensured
Tell incredible immersive stories with the scene-setting NIKKOR Z 24mm f/1.8 S, an incredibly bright and sharp wide-angle prime lens optimized for the revolutionary light-gathering capability of Nikon's breakthrough Z mount. Capture the serenity of a scenic vista or the beautiful environmental context of a cherished portrait. The NIKKOR Z 24mm f/1.8 S handles wide-angle applications with gorgeous resolution throughout the entire frame and naturally soft bokeh. Ideal for landscapes, cityscapes, environmental portraits, architecture and group shots with a bright, fast f/1.8 aperture that makes it