Specials
Get the extra speed and brightness of a large F1.8 maximum aperture in a conveniently compact design, plus high performance 55mm full frame format. This Carl Zeiss® Sonnar T* mid-range zoom lens provides the perfect pair for Alpha a7 Series full frame cameras.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. Shallow depth of field at larger apertures and a 9-blade circular aperture design make it easy to create smooth background bokeh for portraits or bridal snapshots.
Packing a serious amount of imaging power into a light, compact frame, the new Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens offers photo enthusiasts a compelling choice for wide-angle photography including landscapes, architecture and more.
This large-aperture, prime lens delivers stellar imaging performance and maximum light transmission -- the hallmarks of the acclaimed Star series line -- and is the perfect companion to any K-mount digital SLR camera including the full-frame PENTAX K-1 and new PENTAX K-1 Mark II models.
The compact and lightweight Nikon Z 50 was made for unique individuals seeking a camera that has the speed, portability and style to keep pace and share their creative storytelling and imagination, especially when paired with the new ultra-compact 16-50mm zoom and the slim 50-250mm telephoto zoom lenses.
The workhorse of the new NIKKOR Z lineup. Prized 24–70mm zoom range. Remarkable new levels of sharpness and distortion control, from edge to edge. Constant f/4 maximum aperture that's designed to be shot wide-open. Smooth, quiet focusing powered by a new stepping motor. Outstanding for all manner of photos and videos, from interviews and product demos to interiors and portraits. This lens can do it all.
Its ultra wide to standard focal length capabilities make it the perfect choice for shooting dynamic, high impact landscapes images with excellent detail from the foreground to the far distance. The maximum F4.0 aperture is available throughout the 2.4x zoom range from the lens' ultra-wide 15mm* focal length to its longest at 36mm*. With a powerful Optical Image Stabilization system, the ability to work handheld when shooting in low light is boosted. It offers high-speed AF thanks to an enhanced inner focusing system, and the use of a stepping motor and lightweight internal lenses has ensured
The XF 16mm features an optical design that includes two aspherical elements and two ED (extra low-dispersion) elements, which reduce spherical and chromatic aberrations to deliver sharp, rich image quality even at the widest aperture of F1.4. The image quality is further enhanced by Fujifilm's proprietary HT-EBC coating applied to the all lens surfaces and Nano GI Coating on the rear surface of G1 lens. This alters the refractive index between glass and air, to reduce ghosting and flare from diagonal incident light.
FUJINON XF10-24mmF4 R OIS WR can assist you in creating images that not only communicate the excitement of being in the moment, but also help you tell stories that fully convey the expansiveness of the scene around you. Make your photos feel like they have never felt before.