Specials
Get the extra speed and brightness of a large F1.8 maximum aperture in a conveniently compact design, plus high performance 55mm full frame format. This Carl Zeiss® Sonnar T* mid-range zoom lens provides the perfect pair for Alpha a7 Series full frame cameras.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. Shallow depth of field at larger apertures and a 9-blade circular aperture design make it easy to create smooth background bokeh for portraits or bridal snapshots.
The XF 16mm features an optical design that includes two aspherical elements and two ED (extra low-dispersion) elements, which reduce spherical and chromatic aberrations to deliver sharp, rich image quality even at the widest aperture of F1.4. The image quality is further enhanced by Fujifilm's proprietary HT-EBC coating applied to the all lens surfaces and Nano GI Coating on the rear surface of G1 lens. This alters the refractive index between glass and air, to reduce ghosting and flare from diagonal incident light.
Tell incredible immersive stories with the scene-setting NIKKOR Z 24mm f/1.8 S, an incredibly bright and sharp wide-angle prime lens optimized for the revolutionary light-gathering capability of Nikon's breakthrough Z mount. Capture the serenity of a scenic vista or the beautiful environmental context of a cherished portrait. The NIKKOR Z 24mm f/1.8 S handles wide-angle applications with gorgeous resolution throughout the entire frame and naturally soft bokeh. Ideal for landscapes, cityscapes, environmental portraits, architecture and group shots with a bright, fast f/1.8 aperture that makes it
Offering powerful stills and video features, coupled with a compact, functional design, X-T30 II with XF18-55mm Lens is a creative powerhouse for those wanting to create high quality content. Built around the stunning 26.1MP X-Trans sensor and X-Processor 4 imaging engine, X-T30 II is a versatile and powerful model, ideally suited to multimedia creatives. Its compact form makes it easy to carry all day, while an extensive range of features and functions will deliver your creative vision in stunning detail and color.
The GF50mmF3.5 R LM WR gives photographers and filmmakers a rugged, weather-resistant, and auto-focus lens that can be used for everything from street photography to portraiture. Weighing less than 12 ounces, this lens may be as, “light as a feather,” but it is certainly built for unpredictable weather, rugged environments, and cold temperatures. Whether you're getting lost in a metropolitan city, or hiking mountain trails to make the perfect image, make sure you bring this lens along with you. It won't take up much space in a camera bag and will always be a tool worth bringing along.
The GF35-70mmF4.5-5.6 WR provides the perfect gateway to the capabilities and possibilities of the large format GFX System. Engineered for discerning stills and video users, this weather-resistant optic is the latest in a long line of lenses renowned for optical excellence; ready for anything, whatever the conditions. Incredibly lightweight, this high-performing standard zoom offers a versatile 28-55mm equivalent focal length, yet weighs just 440g (0.97lb) and measures 73.9mm (2.91in) – so it’s never a burden, on or off the camera. It delivers fast and responsive autofocus in as
This large-aperture, prime lens delivers stellar imaging performance and maximum light transmission -- the hallmarks of the acclaimed Star series line -- and is the perfect companion to any K-mount digital SLR camera including the full-frame PENTAX K-1 and new PENTAX K-1 Mark II models.