Specials
In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. Shallow depth of field at larger apertures and a 9-blade circular aperture design make it easy to create smooth background bokeh for portraits or bridal snapshots.
A medium-telephoto fixed focal length macro lens that caters to the demand for accessible professional-grade photography. With a new optical design and a newly developed linear motor, the LUMIX S-E100 boasts high resolution and outstanding photographic performance, enabling stunning bokeh. At the same time, its compact nature ensures excellent mobility outdoors and other shooting locations.
The upgraded zoom lens you've always wanted, the new M.Zuiko Digital ED 12-40mm F2.8 PRO. This bright, fast lens remains both compact and lightweight and delivers exceptional image quality practically anywhere and in all conditions, even low light. Shoot as close as 20cm and get high resolution images across the entire focusing range. This compact, weather sealed, and bright lens handles everything from wide-angle to mid-range telephoto shots. The M.ZUIKO DIGITAL ED 12-40mm F2.8 PRO II; a powerful zoom that belongs in every gear bag.
The compact and lightweight Nikon Z 50 was made for unique individuals seeking a camera that has the speed, portability and style to keep pace and share their creative storytelling and imagination, especially when paired with the new ultra-compact 16-50mm zoom and the slim 50-250mm telephoto zoom lenses.
The workhorse of the new NIKKOR Z lineup. Prized 24–70mm zoom range. Remarkable new levels of sharpness and distortion control, from edge to edge. Constant f/4 maximum aperture that's designed to be shot wide-open. Smooth, quiet focusing powered by a new stepping motor. Outstanding for all manner of photos and videos, from interviews and product demos to interiors and portraits. This lens can do it all.
Tell incredible immersive stories with the scene-setting NIKKOR Z 24mm f/1.8 S, an incredibly bright and sharp wide-angle prime lens optimized for the revolutionary light-gathering capability of Nikon's breakthrough Z mount. Capture the serenity of a scenic vista or the beautiful environmental context of a cherished portrait. The NIKKOR Z 24mm f/1.8 S handles wide-angle applications with gorgeous resolution throughout the entire frame and naturally soft bokeh. Ideal for landscapes, cityscapes, environmental portraits, architecture and group shots with a bright, fast f/1.8 aperture that makes it
This large-aperture, prime lens delivers stellar imaging performance and maximum light transmission -- the hallmarks of the acclaimed Star series line -- and is the perfect companion to any K-mount digital SLR camera including the full-frame PENTAX K-1 and new PENTAX K-1 Mark II models.
With a 35mm equivalent focal length of 27mm, and a maximum aperture of F1.4, it is the 39th lens in Fujifilm’s broad line of interchangeable lenses, made exclusively for the X Series family of mirrorless digital cameras. Its lightweight, highly portable design makes it an ideal lens for everything from landscapes and cityscapes to portraits and weddings. Added flexibility in dimly lit environments is also provided through the lens’ wide F1.4 aperture, which also produces incredibly smooth bokeh.
Its ultra wide to standard focal length capabilities make it the perfect choice for shooting dynamic, high impact landscapes images with excellent detail from the foreground to the far distance. The maximum F4.0 aperture is available throughout the 2.4x zoom range from the lens' ultra-wide 15mm* focal length to its longest at 36mm*. With a powerful Optical Image Stabilization system, the ability to work handheld when shooting in low light is boosted. It offers high-speed AF thanks to an enhanced inner focusing system, and the use of a stepping motor and lightweight internal lenses has ensured
The XF 16mm features an optical design that includes two aspherical elements and two ED (extra low-dispersion) elements, which reduce spherical and chromatic aberrations to deliver sharp, rich image quality even at the widest aperture of F1.4. The image quality is further enhanced by Fujifilm's proprietary HT-EBC coating applied to the all lens surfaces and Nano GI Coating on the rear surface of G1 lens. This alters the refractive index between glass and air, to reduce ghosting and flare from diagonal incident light.