Specials
Capture remarkable, tack sharp sports and action with the speed and brightness of an f/2.8 maximum aperture across a field-covering 120 to 300mm zoom range.
A one-of-a-kind 58mm manual focus lens with the largest maximum aperture of any NIKKOR ever: f/0.95. Made possible by innovations of the large Z mount, Noct delivers masterful image quality and thrilling new capabilities for Z series mirrorless cameras--vast depth-of-field control and elaborate bokeh for portraiture and video, superb point-image reproduction and low-light performance for night landscapes and astrophotography--all in an immaculately constructed lens with precision feel and brilliant operability.
Whether for vlogging, shooting a video, or simply recording the sights and sounds that inspire you, you'll have everything you need with the EOS R50 Vlogging Creator Kit. A host of video functions such as 6K oversampled 4K 30p capture and Dual Pixel CMOS AF II makes the EOS R50 a great camera for movie recording and vlogging. The EOS R50 camera makes photography fun, simple, and convenient with intuitive photo functions that capture beautiful images automatically, just as you imagine them. The 24.2 Megapixel APS-C size CMOS Image sensor and DIGIC X image processor ensure high image quality in a compact and lightweight form factor.
Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.
The new LEICA DG VARIO-ELMARIT 12-60mm / F2.8-4.0 ASPH. / POWER O.I.S. offers a versatile 5x zoom range of 24-120mm. It fully covers a variety of daily shooting situations, from dynamic landscapes to portraits even in low-lit situations, providing a beautiful defocus effect by taking advantage of the F2.8-4.0 high-speed performance.
The first E-mount medium telephoto macro lens with built-in image stabilization delivers outstanding G Lens quality: stunning resolution at up to 1:1 magnification plus gorgeous background bokeh when required, even when shooting handheld. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. Shallow depth of field at larger apertures and a 9-blade circular aperture design make it easy to create smooth background bokeh for portraits or bridal snapshots.
A medium-telephoto fixed focal length macro lens that caters to the demand for accessible professional-grade photography. With a new optical design and a newly developed linear motor, the LUMIX S-E100 boasts high resolution and outstanding photographic performance, enabling stunning bokeh. At the same time, its compact nature ensures excellent mobility outdoors and other shooting locations.
The RF800mm F11 IS STM super-telephoto lens provides a long 800 millimeter focal length and is the first compact and lightweight 800mm super telephoto lens in the RF lineup. This lens is ideal for bird, wildlife, outdoor sports, and aviation photography or, when you just want to bring those subjects in the distance closer to you. The RF800mm F11 IS STM lens features an STM focusing system ideal for fast and quiet focusing when tracking elusive subjects out in nature.