Specials
A medium-telephoto fixed focal length macro lens that caters to the demand for accessible professional-grade photography. With a new optical design and a newly developed linear motor, the LUMIX S-E100 boasts high resolution and outstanding photographic performance, enabling stunning bokeh. At the same time, its compact nature ensures excellent mobility outdoors and other shooting locations.
The new LEICA DG VARIO-ELMARIT 12-60mm / F2.8-4.0 ASPH. / POWER O.I.S. offers a versatile 5x zoom range of 24-120mm. It fully covers a variety of daily shooting situations, from dynamic landscapes to portraits even in low-lit situations, providing a beautiful defocus effect by taking advantage of the F2.8-4.0 high-speed performance.
The upgraded zoom lens you've always wanted, the new M.Zuiko Digital ED 12-40mm F2.8 PRO. This bright, fast lens remains both compact and lightweight and delivers exceptional image quality practically anywhere and in all conditions, even low light. Shoot as close as 20cm and get high resolution images across the entire focusing range. This compact, weather sealed, and bright lens handles everything from wide-angle to mid-range telephoto shots. The M.ZUIKO DIGITAL ED 12-40mm F2.8 PRO II; a powerful zoom that belongs in every gear bag.
The Olympus M.Zuiko Digital ED 12-200mm F3.5-6.3 (35mm equivalent 24-400mm) super telephoto zoom lens comforms to the Micro Four Thirds® System Standard and features the highest magnification zoom available on an interchangeable lens for mirrorless systems at 16.6x. Users will experience excellent depictive performance across the entire focal length from wide-angle to telephoto, making it the perfect travel companion, packing high-speed and high-precision autofocus into an amazingly compact, lightweight form.
The compact and lightweight Nikon Z 50 was made for unique individuals seeking a camera that has the speed, portability and style to keep pace and share their creative storytelling and imagination, especially when paired with the new ultra-compact 16-50mm zoom and the slim 50-250mm telephoto zoom lenses.
The GF50mmF3.5 R LM WR gives photographers and filmmakers a rugged, weather-resistant, and auto-focus lens that can be used for everything from street photography to portraiture. Weighing less than 12 ounces, this lens may be as, “light as a feather,” but it is certainly built for unpredictable weather, rugged environments, and cold temperatures. Whether you're getting lost in a metropolitan city, or hiking mountain trails to make the perfect image, make sure you bring this lens along with you. It won't take up much space in a camera bag and will always be a tool worth bringing along.
The GF35-70mmF4.5-5.6 WR provides the perfect gateway to the capabilities and possibilities of the large format GFX System. Engineered for discerning stills and video users, this weather-resistant optic is the latest in a long line of lenses renowned for optical excellence; ready for anything, whatever the conditions. Incredibly lightweight, this high-performing standard zoom offers a versatile 28-55mm equivalent focal length, yet weighs just 440g (0.97lb) and measures 73.9mm (2.91in) – so it’s never a burden, on or off the camera. It delivers fast and responsive autofocus in as
The workhorse of the new NIKKOR Z lineup. Prized 24–70mm zoom range. Remarkable new levels of sharpness and distortion control, from edge to edge. Constant f/4 maximum aperture that's designed to be shot wide-open. Smooth, quiet focusing powered by a new stepping motor. Outstanding for all manner of photos and videos, from interviews and product demos to interiors and portraits. This lens can do it all.
With a 35mm equivalent focal length of 27mm, and a maximum aperture of F1.4, it is the 39th lens in Fujifilm’s broad line of interchangeable lenses, made exclusively for the X Series family of mirrorless digital cameras. Its lightweight, highly portable design makes it an ideal lens for everything from landscapes and cityscapes to portraits and weddings. Added flexibility in dimly lit environments is also provided through the lens’ wide F1.4 aperture, which also produces incredibly smooth bokeh.
Tell incredible immersive stories with the scene-setting NIKKOR Z 24mm f/1.8 S, an incredibly bright and sharp wide-angle prime lens optimized for the revolutionary light-gathering capability of Nikon's breakthrough Z mount. Capture the serenity of a scenic vista or the beautiful environmental context of a cherished portrait. The NIKKOR Z 24mm f/1.8 S handles wide-angle applications with gorgeous resolution throughout the entire frame and naturally soft bokeh. Ideal for landscapes, cityscapes, environmental portraits, architecture and group shots with a bright, fast f/1.8 aperture that makes it