Specials
The new FE 70-300mm F4.5-F5.6 G OSS zoom lens represents the first Sony Alpha E-mount lens to reach a 300mm focal length, featuring high resolution and excellent overall optical performance throughout the entirety of its range. The new telephoto zoom lens also features class-leading close-up performance, with a minimum focusing distance of less than 3 feet (0.9m) and a maximum magnification of 0.31x, making it an ideal choice for tele-macro photography. This outstanding close-up performance also factors into the lens' excellent corner-to-corner sharpness.
The new Sony 50mm F1.8 prime lens is extremely compact, lightweight and affordably priced, making it an ideal choice for those looking to explore the benefits of a large aperture prime lens at a reasonable cost. Weighing in at less than 7 oz (192 g), the new lightweight FE 50mm F1.8 “normal” prime lens (model SEL50F18F) delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.
Compact, wide-angle and powerful - these are the properties that make the super wide-angle Loxia 21mm f/2.8 so special. The optical design has been specially developed for high-resolution, full-frame sensors of the mirrorless Sony Alpha series. A system expansion through the new ZEISS Loxia - in a focal length range that has a long tradition at ZEISS.
G Master design combines extraordinary sharpness and smooth Bokeh in one lens. It is not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens's widest aperture and produce smooth beautiful bokeh at the same time, but that is Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.
Designed as the ultimate portrait lens, the long-awaited new FE 85mm F1.4 GM telephoto prime lens (model SEL85F14GM) strikes a perfect balance between resolution and bokeh in a compact package. The lens features a new XA (extreme aspherical) element as well as three ED glass elements that work together to ensure that the in-focus areas are captured in extremely high resolution while the surrounding out-of-focus areas dissolve smoothly into a beautiful soft backdrop. It has a circular aperture with 11 blades – the most ever used in an α lens – that ensures bokeh is smooth and visually appealing.
The new FE24-70mm F2.8 GM lens has a direct drive SSM (Super Sonic wave Motor) focusing system that works with incredible efficiency thanks to a new set of algorithms that positions the lens elements quickly and accurately. The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies. To maximize usability, the lens is dust and moisture resistant and features a compact, streamlined design that includes AF/MF switch as well as focus hold, zoom lock and hood release buttons.
The new Lensbaby Composer Pro II with Edge 50 Optic adds another powerful and creative tool to the Optic Swap System. The Composer Pro II with Edge 50 Optic is a high-quality, 50mm f/3.2 upgraded metal-bodied tilt lens that lets you control depth of field in-camera for an authentic, immersive shooting experience. Photographers can use the lens to create images with a sharp slice of focus bordered by silky, smooth blur.
Xeen by Rokinon is a new line of professional cine lenses. They feature all the most important specifications of a professional cine lens. The lenses are housed in a durable aluminum housing, focusing & aperture gears are smooth and accurate, focusing throw is generous, and the front lens diameter is 114mm. Xeen by Rokinon lenses are all compatible with full-frame cameras and are available Canon EF, Nikon, Sony FE, Micro Four Thirds, and PL mounts. All include a 3 year warranty. Best of all, they are affordable and are often half the price of comparable pro cine lenses!