Specials
GFX100S is a new generation of large format digital camera, designed to suit a new generation of creators. The 102MP back-illuminated CMOS sensor combines with the X-Processor 4 quad-core CPU to deliver images of astonishing quality and professional 4K/30p video. The camera's five-axis In-Body Image Stabilization provides up to 6 stops of vibration reduction, while phase detection autofocus pixels, covering nearly 100% of the frame, work at speeds of up to 0.16 sec in light as low as -5.5EV. Have the freedom to create, even when the light begins to fade, and do it knowing that Fujifilm's legendary
Step into the world of large format photography with GFX50S II, a GFX System camera that packs a 51.4 MP sensor that’s physically bigger than every full-frame sensor by approx. 1.7x, but so wonderfully compact that it’s still similar in size to many full-frame cameras. At just 900g (1.98lb) and with a weather-resistant construction, it can certainly be taken everywhere, by creators anywhere. With an incredibly accurate autofocus system, in-body image stabilization that provides up to 6.5 stops, stability for complete handheld freedom, and 19 Film Simulation modes – created
Step into the world of large format photography with GFX50S II, a GFX System camera that packs a 51.4 MP sensor that's physically bigger than every full-frame sensor by approx. 1.7x, but so wonderfully compact that it's still similar in size to many full-frame cameras. At just 900g (1.98lb) and with a weather-resistant construction, it can certainly be taken everywhere, by creators anywhere. With an incredibly accurate autofocus system, in-body image stabilization that provides up to 6.5 stops, stability for complete handheld freedom, and 19 Film Simulation modes – created using over 85 years
The Fujifilm GFX100 Il's new 102MP sensor and X-Processor 5 combination deliver astounding performance when it is needed most. Enhancements to autofocus algorithms, now incorporating internal subject detection propelled by artificial intelligence, allow photographers and filmmakers to accurately track moving subjects and create 102MP images at up to 8fps.
The GFX 100S II is a professional-grade mirrorless camera designed for medium-format photography. Its 102MP CMOS sensor and IBIS system enable stunning image quality and sharp focus. The camera's robust body and weather resistance ensure durability in challenging conditions. With its intuitive controls, high-resolution EVF, and impressive video capabilities, the GFX 100S II delivers an exceptional experience for photographers seeking the highest standards.
Packed into the award-winning design of the first generation, the X1D II 50C continues to keep medium format photography portable with its compact build. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an intuitive and even quicker user interface control. Connection via USB-C or Wi-Fi to Hasselblad's Phocus Mobile 2 allows for the ultimate, on-the-go workflow from camera to iPad Pro. And with a huge range of high-quality optics to shoot with, including XCD, HC/HCD, XPan and V System Lenses, the creative possibilities are endless.
Hasselblad's next-generation mirrorless medium format digital camera, the X2D 100C, has been engineered to bring substantial technological enhancements to image quality, camera handling, and system responsiveness. Designed in a new dark grey tone body of machined aluminium, the X2D 100C houses a 100-megapixel back-side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit color depth. The X2D 100C enables a creative experience unimaginable in the past. It empowers content creators to capture the intricacies of an image's highlights and shadows, utilizing the Hasselblad Natural Color Solution (HNCS).
Utiliszng a 100-megapixel medium format back-side illuminated (BSI) CMOS sensor with a native ISO of 64, the X2D 100C captures life in vivid color and exquisite detail. Over 281 trillion colors are represented with the 16-bit color depth. This immense dimension of color paired with 15 stops of dynamic range allows the X2D 100C to capture the subtle intricacies of highlights and shadows as they are seen in the natural world.
Inherited from the classic design of 1948 that made its mark in the medium format camera industry, 907X & CFV 100C take the design to new heights. The detachable CFV 100C digital back integrates three kinds of photographic configurations into one, blending playfulness with professionalism. Utilizing a 100-megapixel medium format back-side illuminated (BSI) CMOS sensor, the CFV 100C delivers unparalleled image quality. Retain highlight and shadow details and intricate details with 15 stops of dynamic range and a native ISO as low as 64. Over 281 trillion colors are represented with the 16-bit color depth for natural, smooth color gradations, vividly reproducing vast landscapes.
At less than half the weight of a conventional digital medium format camera, the mirrorless X1D is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful enough to capture anything.