Specials
The Sony A1 is the most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level never previously reached. A 50.1-megapixel1 full-frame stacked Exmor RS§ image sensor capable of up to 30 fps continuous shooting3 with up to 120 AF/AE calculations per second4, 8k 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they've never been able to before
Packed into the award-winning design of the first generation, the X1D II 50C continues to keep medium format photography portable with its compact build. Its upgraded electronic platform includes an enlarged 3.6-inch touch display and an enhanced EVF, a faster live view refresh rate, and an intuitive and even quicker user interface control. Connection via USB-C or Wi-Fi to Hasselblad's Phocus Mobile 2 allows for the ultimate, on-the-go workflow from camera to iPad Pro. And with a huge range of high-quality optics to shoot with, including XCD, HC/HCD, XPan and V System Lenses, the creative possibilities are endless.
At less than half the weight of a conventional digital medium format camera, the mirrorless X1D-50c is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. The X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful enough to capture anything.
At less than half the weight of a conventional digital medium format camera, the mirrorless X1D-50c is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. The X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful enough to capture anything. ** Lens NOT included.
At less than half the weight of a conventional digital medium format camera, the mirrorless X1D-50c is a game changer in the world of photography. Inspired by Hasselblad's iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. The X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful enough to capture anything.
At less than half the weight of a conventional digital medium format camera, the mirrorless X1D is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful enough to capture anything.