LiPlay may be the smallest hybrid instant camera incorporating both instant print and digital technologies. When it comes to having fun, LiPlay throws an almighty punch. First, there's a whole lot to love. For starters this isn't just an instant camera. It's also a smart little printer, so you can print straight from your Smartphone instantly too. Then there's the LCD screen, the sound recording setting, the ability to control the camera directly from your Smartphone via the free app, and finally some eye-catching frames and filters.

LiPlay may be the smallest hybrid instant camera incorporating both instant print and digital technologies. When it comes to having fun, LiPlay throws an almighty punch. First, there's a whole lot to love. For starters this isn't just an instant camera. It's also a smart little printer, so you can print straight from your Smartphone instantly too. Then there's the LCD screen, the sound recording setting, the ability to control the camera directly from your Smartphone via the free app, and finally some eye-catching frames and filters.

LiPlay may be the smallest hybrid instant camera incorporating both instant print and digital technologies. When it comes to having fun, LiPlay throws an almighty punch. First, there's a whole lot to love. For starters this isn't just an instant camera. It's also a smart little printer, so you can print straight from your Smartphone instantly too. Then there's the LCD screen, the sound recording setting, the ability to control the camera directly from your Smartphone via the free app, and finally some eye-catching frames and filters.

The XP130 is the first in the line to feature the latest Bluetooth® technology for easy to use, instant image transfer, and is also equipped with new shooting functions such as an Electronic Level and Eye Detection to provide even greater versatility. Equipped with a FUJINON lens and four rugged protection features in a lightweight body, the new XP130 is durable and delivers high quality images, making it the perfect companion for any kind of adventure.

Fujifilm instax SQUARE SQ10 is Fujifilm's first model equipped with a digital image sensor and digital image processing technology. Its diverse image-editing and processing capabilities and its high image quality have made the SQ10 very popular among people around the world, as a square-format instant camera for creative photography.

Fujifilm instax SQUARE SQ10 is Fujifilm's first model equipped with a digital image sensor and digital image processing technology. Its diverse image-editing and processing capabilities and its high image quality have made the SQ10 very popular among people around the world, as a square-format instant camera for creative photography.

Integrates four rugged protection features: waterproof to 82ft/25m, freezeproof to 14°F/-10°C, shockproof to withstand drops from up to 5.9ft/1.8m, and dustproof to keep out sand and other foreign particles. The camera is suitable for a variety of outdoor scenes.

Integrates four rugged protection features: waterproof to 82ft/25m, freezeproof to 14°F/-10°C, shockproof to withstand drops from up to 5.9ft/1.8m, and dustproof to keep out sand and other foreign particles. The camera is suitable for a variety of outdoor scenes.

The FUJIFILM XQ1's all-metal body is of the highest quality. To maximize the power of the lens, Fujifilm has removed the optical low-pass filter from its X-Trans™** CMOS II sensor. In addition, the camera features a "Lens Modulation Optimizer," which minimizes diffraction and chromatic aberrations by digitally processing images to improve sharpness and clarity. Extraordinary resolution can be experienced with simple shooting in JPEG format. The FUJIFILM XQ1 features a Fujinon 4x optical zoom . . . .

The FUJIFILM XQ1's all-metal body is of the highest quality. To maximize the power of the lens, Fujifilm has removed the optical low-pass filter from its X-Trans™** CMOS II sensor. In addition, the camera features a "Lens Modulation Optimizer," which minimizes diffraction and chromatic aberrations by digitally processing images to improve sharpness and clarity. Extraordinary resolution can be experienced with simple shooting in JPEG format. The FUJIFILM XQ1 features a Fujinon 4x optical zoom . . . .

Weighing just 11.288 ounces, the stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company's proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy.

Weighing just 11.288 ounces, the stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company's proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy.

Weighing just 11.288 ounces, the stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company's proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy.

The FUJIFILM X-E3, built from the essence of minimalism, has been refined to maximize functional performance to its utmost limit. This camera was created in the pursuit of minimalism, striving to stimulate the senses of the person wielding it, aiming to draw out the true intent of the photographer. The simple and beautiful appearance pursued by the X-E Series has been fused together with innovative functions and an incredibly compact and lightweight design. The FUJIFILM X-E3 allows users to . . . .

FUJIFILM XF10 is a premium compact digital camera with a high quality FUJINON 18.5mm F2.8 fixed lens. The camera features an APS-C sized sensor which is 14 times larger than the sensor in a standard smartphone. The FUJIFILM XF10 includes all the hallmarks of the X Series system, combining simple manual operation with superior image quality and versatile picture-taking options.

FUJIFILM XF10 is a premium compact digital camera with a high quality FUJINON 18.5mm F2.8 fixed lens. The camera features an APS-C sized sensor which is 14 times larger than the sensor in a standard smartphone. The FUJIFILM XF10 includes all the hallmarks of the X Series system, combining simple manual operation with superior image quality and versatile picture-taking options.

Make the most of your everyday moments and never miss a chance to have a memory be part of your story. FUJIFILM X-T200 puts professional-level features at the fingertips of creatives, giving them a new light-weight and compact mirrorless camera body that features a high resolution EVF, quick and accurate face-detection AF, the power to create 24.2MP stills at 8 FPS, and even the ability to record 4K UHD video from almost any angle with its widescreen vari-angle LCD Touch Screen.

Make the most of your everyday moments and never miss a chance to have a memory be part of your story. FUJIFILM X-T200 puts professional-level features at the fingertips of creatives, giving them a new light-weight and compact mirrorless camera body that features a high resolution EVF, quick and accurate face-detection AF, the power to create 24.2MP stills at 8 FPS, and even the ability to record 4K UHD video from almost any angle with its widescreen vari-angle LCD Touch Screen.

Make the most of your everyday moments and never miss a chance to have a memory be part of your story. FUJIFILM X-T200 puts professional-level features at the fingertips of creatives, giving them a new light-weight and compact mirrorless camera body that features a high resolution EVF, quick and accurate face-detection AF, the power to create 24.2MP stills at 8 FPS, and even the ability to record 4K UHD video from almost any angle with its widescreen vari-angle LCD Touch Screen.

The FUJIFILM X-A3 combines a newly-developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm's excellent photo quality. Combined with the supplied FUJINON lens which boasts ultimate image resolution, to deliver outstanding image quality, recording your subject's texture, form and even the atmosphere of the scene.

The FUJIFILM X-A3 combines a newly-developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm's excellent photo quality. Combined with the supplied FUJINON lens which boasts ultimate image resolution, to deliver outstanding image quality, recording your subject's texture, form and even the atmosphere of the scene.

The FUJIFILM X-A3 combines a newly-developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm's excellent photo quality. Combined with the supplied FUJINON lens which boasts ultimate image resolution, to deliver outstanding image quality, recording your subject's texture, form and even the atmosphere of the scene.

Make the most of your everyday moments and never miss a chance to have a memory be part of your story. FUJIFILM X-T200 puts professional-level features at the fingertips of creatives, giving them a new light-weight and compact mirrorless camera body that features a high resolution EVF, quick and accurate face-detection AF, the power to create 24.2MP stills at 8 FPS, and even the ability to record 4K UHD video from almost any angle with its widescreen vari-angle LCD Touch Screen.

Make the most of your everyday moments and never miss a chance to have a memory be part of your story. FUJIFILM X-T200 puts professional-level features at the fingertips of creatives, giving them a new light-weight and compact mirrorless camera body that features a high resolution EVF, quick and accurate face-detection AF, the power to create 24.2MP stills at 8 FPS, and even the ability to record 4K UHD video from almost any angle with its widescreen vari-angle LCD Touch Screen.

Make the most of your everyday moments and never miss a chance to have a memory be part of your story. FUJIFILM X-T200 puts professional-level features at the fingertips of creatives, giving them a new light-weight and compact mirrorless camera body that features a high resolution EVF, quick and accurate face-detection AF, the power to create 24.2MP stills at 8 FPS, and even the ability to record 4K UHD video from almost any angle with its widescreen vari-angle LCD Touch Screen.

The X-E2S has a durable, compact and lightweight body with a Real-Time Viewfinder that offers a large display magnification of 0.62x* and an electronic viewfinder with the world's shortest display time lag** of 0.005 seconds. It also comes equipped with an AF system that excels at capturing moving subjects. The new X-E2S model inherits the functionality and rangefinder-style design of the original X-E2, and adds new features including an improved grip, an electronic shutter and a more intuitive GUI to enhance the user experience.

The X-E2S has a durable, compact and lightweight body with a Real-Time Viewfinder that offers a large display magnification of 0.62x* and an electronic viewfinder with the world's shortest display time lag** of 0.005 seconds. It also comes equipped with an AF system that excels at capturing moving subjects. The new X-E2S model inherits the functionality and rangefinder-style design of the original X-E2, and adds new features including an improved grip, an electronic shutter and a more intuitive GUI to enhance the user experience.

The new Fujifilm X-T1 packs a ton of features into an incredibly small package. The 2.36 million-dot OLED EVF display offers the world's largest EVF magnification (.77x), while the camera can capture full-resolution, 16MP stills, at up to 8fps with AF tracking. Other features include Wi-Fi connectivity with remote control, 1080/60p HD video recording, and is compatible with Fuji's X-Mount interchangeable Lenses.

The FUJIFILM X-E3, built from the essence of minimalism, has been refined to maximize functional performance to its utmost limit. This camera was created in the pursuit of minimalism, striving to stimulate the senses of the person wielding it, aiming to draw out the true intent of the photographer. The simple and beautiful appearance pursued by the X-E Series has been fused together with innovative functions and an incredibly compact and lightweight design. The FUJIFILM X-E3 allows users to . . . .

The FUJIFILM X-E1 utilizes the same proprietary 16.3 Megapixel APS-C X-Trans CMOS sensor™ and the same X-Mount for use with FUJINON XF lenses, all in a body that is 30% smaller than the FUJIFILM X-Pro1.