The Ilfocolor Half Frame doubles its sibling's exposure count by splitting the standard 35mm frame in half vertically, making the Half Frame disposable camera well-suited to portrait photographs. This Ilfocolor Half Frame is loaded with 400 ISO film and produces 54 exposures – twice the number of shots per roll. As exposures are in portrait format (with the camera held conventionally), the Ilfocolor Half Frame is easier for viewing photos on portrait-oriented mobile devices.
The camera has a fixed focus 31mm lens, f/11 lens aperture for sharp photos that deliver crisp images from 1m to infinity. Shutter speed is fixed at 1/125 sec, eliminating the likelihood of camera shake and blurred photos, but designed for day use due to the faster shutter speed.