Specials
Capture remarkable, tack sharp sports and action with the speed and brightness of an f/2.8 maximum aperture across a field-covering 120 to 300mm zoom range.
The RF800mm F11 IS STM super-telephoto lens provides a long 800 millimeter focal length and is the first compact and lightweight 800mm super telephoto lens in the RF lineup. This lens is ideal for bird, wildlife, outdoor sports, and aviation photography or, when you just want to bring those subjects in the distance closer to you. The RF800mm F11 IS STM lens features an STM focusing system ideal for fast and quiet focusing when tracking elusive subjects out in nature.
Optimized optical and mechanical design offers outstanding super-telephoto zoom performance for APS-C bodies (105–525 mm equiv.). Impressive G Lens quality is maintained throughout the zoom range right out to the image edges. All of this is packed into a compact, mobile 5x super-telephoto zoom lens with built-in optical image stabilization.
The new LEICA DG VARIO-ELMARIT 12-60mm / F2.8-4.0 ASPH. / POWER O.I.S. offers a versatile 5x zoom range of 24-120mm. It fully covers a variety of daily shooting situations, from dynamic landscapes to portraits even in low-lit situations, providing a beautiful defocus effect by taking advantage of the F2.8-4.0 high-speed performance.
A medium-telephoto fixed focal length macro lens that caters to the demand for accessible professional-grade photography. With a new optical design and a newly developed linear motor, the LUMIX S-E100 boasts high resolution and outstanding photographic performance, enabling stunning bokeh. At the same time, its compact nature ensures excellent mobility outdoors and other shooting locations.
Get the extra speed and brightness of a large F1.8 maximum aperture in a conveniently compact design, plus high performance 55mm full frame format. This Carl Zeiss® Sonnar T* mid-range zoom lens provides the perfect pair for Alpha a7 Series full frame cameras.
High-performance 'normal' 50mm prime lens is the ideal focal length for most photographers. The bright F1.4 maximum aperture delivers excellent low-light performance and control over defocussed backgrounds. A state-of-the-art optical design includes 12 Elements in 9 Groups with Advanced Aspheric and ED glass - reducing spherical aberration and distortion to an absolute minimum for a flat image plane that is consistent with the Planar name.
In addition to being a great choice for snapshots and landscapes, this bright F1.4 35mm full-frame ZEISS Distagon lens facilitates handheld shooting indoors in low light, as well as night scenes. Shallow depth of field at larger apertures and a 9-blade circular aperture design make it easy to create smooth background bokeh for portraits or bridal snapshots.
Packing a serious amount of imaging power into a light, compact frame, the new Sony Vario-Tessar T* FE 16-35mm F4 ZA OSS (SEL1635Z) lens offers photo enthusiasts a compelling choice for wide-angle photography including landscapes, architecture and more.
Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.