Make your photos and videos stand out with Nikon's largest aperture APS-C size/DX-format prime lens. The NIKKOR Z DX 24mm f/1.7 lens is brighter than a typical kit lens. Capable of creating extraordinary shallow depth of field and beautiful background blur. Easy to carry. Fun to shoot. So versatile.

The Canon RF28mm F2.8 STM lens is a super-compact, wide-angle lens great for travel, street photography, and video and is a great entry point for full frame EOS R cameras. Great for still photography and videography, 28mm has been the starting point for getting a wide-angle “look” in pictures and video for decades — wide enough on a full-frame camera, to have a distinct wide-angle character, and yet not so wide that it becomes a challenge to use. This lens absolutely can also . . . .

While retaining the compact, lightweight, and outstanding image quality concepts of the Contemporary line, thanks to SIGMA’s leading-edge technology, this lens provides the amount of bokeh and admirable brightness expected from F1.4 lenses even in the mid-tele range.

The SIGMA 50mm F2 DG DN | Contemporary features high optical performance with a bright F2 aperture, that creates expressive images with a shallow depth of field and beautiful bokeh effects. With its compact size, this popular classic focal length is perfect for portraits, street and everyday photography. The lens has been designed to be used over a long period of time. Using that same technology that SIGMA used to create the SIGMA CINE lens range, the 50mm F2 DG DN | Contemporary uses an all-metal . . . .

The SIGMA 50mm F2 DG DN | Contemporary features high optical performance with a bright F2 aperture, that creates expressive images with a shallow depth of field and beautiful bokeh effects. With its compact size, this popular classic focal length is perfect for portraits, street and everyday photography. The lens has been designed to be used over a long period of time. Using that same technology that SIGMA used to create the SIGMA CINE lens range, the 50mm F2 DG DN | Contemporary uses an all-metal . . . .

SIGMA 30mm F1.4 DC DN | Contemporary large-aperture standard lens gives owners of mirrorless cameras the opportunity to experience the fun of shooting wide open, with F1.4 brightness. Photographers will enjoy the beautiful bokeh effect that only a large-aperture lens can offer and the exceptionally sharp optical performance expected from a fine prime lens. Leveraging SIGMA’s latest technologies and design insights, this new lens fulfills the concept of the Contemporary line, in which varied elements come together in optimal balance.

Sony’s latest lens technology delivers extraordinary resolution and bokeh in a compact, lightweight lens. Extraordinary AF, smooth operability, and rugged reliability add the finishing touches to this innovative large-aperture standard prime lens.

The 85mm prime to elevate pros shooting portraiture, weddings, maternity, high fashion and boudoir. A fast f/1.2 aperture that combines breathtaking realism with dreamlike depth. Backgrounds that melt away into a soft bokeh. Beautifully flattering compression. Autofocus you can trust with once-in-a-lifetime moments. All with the premium feel, and rock-solid build of an S-Line NIKKOR Z lens.

Less than one inch thick, featherlight and packed with image quality, the NIKKOR Z 26mm f/2.8 is a pancake prime born for the streets. It transforms your camera into the smallest version of itself, encouraging you to shoot in more places, more often. And it rewards you with lifelike sharpness, beautifully blurred backgrounds, versatile low light performance and a creative field of view.

Designed with a focus on sophisticated optical performance and tremendous expressive power, SIGMA’s Art line delivers high-level artistic quality. The newest addition to the F1.4 series, which has become synonymous with the Art line, is the SIGMA 50mm F1.4 DG DN | Art, a large-aperture standard lens designed exclusively for full-frame mirrorless cameras. While retaining the concept of the original SIGMA 50mm F1.4 DG HSM | Art that defined the reputation of the Art F1.4 series, SIGMA has reexamined . . . .

Designed with a focus on sophisticated optical performance and tremendous expressive power, SIGMA’s Art line delivers high-level artistic quality. The newest addition to the F1.4 series, which has become synonymous with the Art line, is the SIGMA 50mm F1.4 DG DN | Art, a large-aperture standard lens designed exclusively for full-frame mirrorless cameras. While retaining the concept of the original SIGMA 50mm F1.4 DG HSM | Art that defined the reputation of the Art F1.4 series, SIGMA has reexamined . . . .

This special edition of our 40mm f/2 prime is more than a lens—it’s a shooting style. Fast. In-the-moment. Improvisational. Its compact size and tactile feel make it a smooth operator, and its classic styling elevates the look of any Z camera. Combine that with the great low-light performance, beautiful bokeh and a natural angle of view of the original lens, and you’ve got a 40mm prime that really is special.

As a moderate wide-angle prime, the APO-Summicron-SL 35 f/2 ASPH is almost a universal lens. Its fast autofocus, robust design and construction and exceptional imaging quality make it an outstanding lens for reportage and a convincing choice for other areas of photography such as architecture, landscapes, portraiture and studio work. It is perfectly matched to the cutting-edge SL-System and has been conceived for a long working life under professional shooting conditions.

The Leica Summilux-SL 50mm f/1.4 ASPH is the first SL prime lens in the Leica portfolio. This autofocus lens delivers outstanding optical performance and sets the next generation benchmark from the leaders in optical technology. Its large maximum aperture makes the high-performance lens the ideal partner in situations with challenging lighting conditions and enables the use of shallow depth of focus as a creative tool.

Leica Camera AG has expanded the Summicron-SL lens family with another high-performance lens: the Leica APO-Summicron-SL 50mm f/2 ASPH. Its focal length makes the new SL-Lens extremely versatile and recommends it for use in almost any situation – for instance, reportage and travel photography, studio work, architectural, landscape, portrait, close-up or documentary photography. As is the case with the other Summicron-SL lenses, the APO-Summicron-SL 50mm f/2 ASPH. sets standards and takes . . . .

In creative hands, this standard view prime lens knows no bounds. With XF30mmF2.8, it only gets better. Typical applications are met by expansive close-up potential, thanks to full 1:1 macro magnification. Near or far, superb high-resolution images are guaranteed thanks to construction of 11 elements in nine groups, including three aspherical and two ED elements.

The Tokina SZ 33mm F1.2 is a fully manual optical lens featuring standard angle of view and super fast aperture. The lens is designed for still and video content creators with suggested genres like landscape, portrait, snap, wedding, night sky, travel for stills, and general documentary or commercial production for video.

The Tokina SZ 33mm F1.2 is a fully manual optical lens featuring standard angle of view and super fast aperture. The lens is designed for still and video content creators with suggested genres like landscape, portrait, snap, wedding, night sky, travel for stills, and general documentary or commercial production for video. The lens is offered for FujiFulim X and Sony E APS-C size cameras.

Tokina atx-m 56mm F1.4 X features fast f/1.4 aperture that creates more creamy and beautiful front and back bokeh, compared to standard and wide prime lenses and provides huge advantage in low light shooting.

The high resolution stage is set and XF56mmF1.2 R WR is ready to perform. Its fast maximum aperture delivers precise control over depth-of-field and beautiful bokeh effects, while its optical construction produces high resolution, aberration-free results packed with detail and color. Harness the versatility of the latest X-Trans sensors and unleash your creativity.

Equivalent to a full-frame 30mm focal length, the XCD 2.5/38V low-distortion wide-angle lens is suitable for shooting documentary, street, or landscape photography. Include more environmental details when shooting in portrait or have the soft bokeh effect from the large f/2.5 aperture highlight the subject against the background. When using the XCD 2.5/38V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light sources. The . . . .

Equivalent to a full-frame 43mm focal length, the XCD 2.5/55V standard lens produces a viewpoint similar to the human eye. This perspective, combined with the soft bokeh effect from the large f/2.5 aperture, makes this lens an outstanding option for full or half-length portraits and ideal for shooting documentary, still life, or daily photography. When using the XCD 2.5/55V lens, the narrow aperture and leaf shutter blades can create Hasselblad's hallmark eight-point starburst effect on bright light . . . .

Tokina atx-m 56mm F1.4 E - featuring angle of view equal to approx. 85mm in full frame (standard angle) is designed as a highly popular optical gear for amateur or even semi - professional photographers to capture portraits, street portraits, street snaps and landscapes in still or video mode.

Tokina atx-m 23mm F1.4 E featuring angle of view equal to approx. 35mm in full frame (wide angle) is designed to be an ideal tool for amateur or even semi - professional photographer to shoot street snaps, landscapes and close-up photos.

Tokina ATX-M 33mm F1.4 E featuring angle of view equal to approx. 50mm in full frame (standard angle) is designed to serve as a highly versatile optical gear for amateur or even semi - professional photographers to capture snap shots, landscapes and environmental portraits.

The Sony E-mount 50mm T2.9 Anamorphic 1.6x Lens, from Sirui, is designed for filling a theater screen with rich detail, cinematic bokeh, and artistic lens flairs.

Laowa Argus 45mm f/0.95 FF is the sister lens of Argus 35mm f/0.95 FF and 33mm f/0.95 CF APO. It is an exceptional standard lens with a maximum aperture of f/0.95. The shallow depth of field, close to human eyes perspective and romantic rendering adds character to the image which makes the ordinary image extraordinary while inspiring people to enjoy photography in both sufficient and low light conditions.

The Leica Summilux-M 50mm f/1.4 ASPH. delivers high-contrast images, with high-resolution detail, even at its widest aperture, and down to its minimum focusing distance. This is made possible by a number of factors including the use of a floating element, special glass types with unique refraction properties, and elements with aspherical surfaces.

The SIGMA 30mm F1.4 DC DN | Contemporary large-aperture standard lens gives owners of mirrorless cameras the opportunity to experience the fun of shooting wide open, with F1.4 brightness. Photographers will enjoy the beautiful bokeh effect that only a large-aperture lens can offer and the exceptionally sharp optical performance expected from a fine prime lens. Leveraging SIGMA’s latest technologies and design insights, this new lens fulfills the concept of the Contemporary line, in which varied elements come together in optimal balance.

The NIKKOR Z 28mm f/2.8 excels at the capture of daily snapshots comfortably and intuitively. What’s more, you can respond immediately to the fast changing moments of street photography; and more. Get excellent image quality with its street smart 28mm perspective—42mm on DX cameras (35mm equivalent) and fast f/2.8 maximum aperture.