Using the latest technology, the 17mm had been created without compromise, despite its challenging design concept. Its wide-angle of view creates impactful landscape images with a unique perspective and, thanks to its minimum close focusing distance of 12cm, the lens can be enjoyed in a variety of alternative ways, including close-up photography and hand-held selfies.

The SIGMA 50mm F2 DG DN | Contemporary features high optical performance with a bright F2 aperture, that creates expressive images with a shallow depth of field and beautiful bokeh effects. With its compact size, this popular classic focal length is perfect for portraits, street and everyday photography. The lens has been designed to be used over a long period of time. Using that same technology that SIGMA used to create the SIGMA CINE lens range, the 50mm F2 DG DN | Contemporary uses an all-metal . . . .

With an easy-to-use angle of view of 35mm, high optical performance, the brightness of a large F1.4 aperture, and a compact and lightweight lens body, SIGMA's experience accumulated in the Contemporary line has culminated in a lens that is ideal for use with APS-C mirrorless cameras. The lens offers excellent resolution from maximum aperture and the rich bokeh effects thanks to its F1.4 brightness.

With the widest focal length range in the SL portfolio, this compact telephoto zoom lens gets you close to the action in an instant, capturing your images and videos in outstanding quality. With its focal length of 100-400mm, the Vario-Elmar-SL is extremely versatile. Particularly when photographing and filming animals, nature, sports and action, it brings you up close to the subjects in the distance – for shots with the unmistakable Leica look and outstanding image quality. The optical image . . . .

Designed with a focus on sophisticated optical performance and tremendous expressive power, SIGMA’s Art line delivers high-level artistic quality. The newest addition to the F1.4 series, which has become synonymous with the Art line, is the SIGMA 50mm F1.4 DG DN | Art, a large-aperture standard lens designed exclusively for full-frame mirrorless cameras. While retaining the concept of the original SIGMA 50mm F1.4 DG HSM | Art that defined the reputation of the Art F1.4 series, SIGMA has reexamined . . . .

The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a high-power ultra-telephoto zoom lens exclusively for full-frame mirrorless cameras with a unique 10x focal length. The latest optical design delivers high optical performance throughout the entire zoom range, even with 10x zoom, which makes it capable of capturing any scene in high definition.

Leica Camera AG has expanded the Summicron-SL lens family with another high-performance lens: the Leica APO-Summicron-SL 50mm f/2 ASPH. Its focal length makes the new SL-Lens extremely versatile and recommends it for use in almost any situation – for instance, reportage and travel photography, studio work, architectural, landscape, portrait, close-up or documentary photography. As is the case with the other Summicron-SL lenses, the APO-Summicron-SL 50mm f/2 ASPH. sets standards and takes . . . .

The Leica APO-Summicron-SL 90mm f/2 ASPH expands the SL prime lens lineup. The 90mm focal length is perfect for portraiture work or other situations that require the extra reach offered by a 90mm prime lens. A minimum focus distance of 0.6 meters gives the lens additional flexibility. The lens is compact, powerful and bright. The high light intensity opens up a number of possibilities.

The Leica Summilux-SL 50mm f/1.4 ASPH is the first SL prime lens in the Leica portfolio. This autofocus lens delivers outstanding optical performance and sets the next generation benchmark from the leaders in optical technology. Its large maximum aperture makes the high-performance lens the ideal partner in situations with challenging lighting conditions and enables the use of shallow depth of focus as a creative tool.

As a moderate wide-angle prime, the APO-Summicron-SL 35 f/2 ASPH is almost a universal lens. Its fast autofocus, robust design and construction and exceptional imaging quality make it an outstanding lens for reportage and a convincing choice for other areas of photography such as architecture, landscapes, portraiture and studio work. It is perfectly matched to the cutting-edge SL-System and has been conceived for a long working life under professional shooting conditions.

This optic swap collection combines our two most popular and best-selling creative effects optics – Sweet 50 and Soft Focus II along with our award-winning Composer Pro II tilting lens body. This versatile kit was designed to give photographers the full range of the Lensbaby’s two most popular creative effects. Featuring close up macro photography with focusing working distances as close as 90mm (3.6in), magnification ratios of up to 1:1.7, variable sized sweet spot of the Sweet 50 . . . .

SIRUI's new groundbreaking new 24mm F2.8 1.33x lens redefines what is possible from a wide-angle anamorphic optic. It features the beautiful stretched oval bokeh and streaked lens flares that Sirui's affordable anamorphic lenses have become known for, combined with a new wider field of view.

The 12-24mm f/5.6 zoom is an ultra-wide zoom lens designed for mirrorless cameras. With an angle of view from 84° to 121°, the lens can be very useful for multiple scenarios. It also has a fixed f/5.6 maximum aperture throughout the whole zoom range which gives the photographer much greater control over the photo. The lens is relatively lightweight in its class. It is compressed to be around 3.3"/ 84mm long and weighs about 1.09lbs/ 497g. The lens is also compatible with 77mm filters . . . .

The F1.4 series represents the SIGMA Art line, which pursues the highest optical performance and rich expression. The full-frame SIGMA 20mm F1.4 DG DN | Art is a mirrorless version of the SIGMA 20mm F1.4 DG HSM | Art; the one and only lens* with its unique specification of maximum aperture of 1.4 and an ultra-wide angle of 20mm. This lens offers photographers overwhelming optical performance and unlimited potential for ultra wide-angle creativity at a compact physical size. The exceptional F1.4 . . . .

Explore the versatile potential of "24mm F1.4" with SIGMAFeaturing a very large maximum aperture of F1.4, outstanding suppression of optical aberrations as well as a wealth of thought-out features, the SIGMA 24mm F1.4 DG DN | Art enables photographers to capture breathtakingly clear images with ease even in the most demanding lighting conditions.

Laowa 15mm f/4.5 Zero-D Shift is currently the World’s Widest Shift lens for full frame cameras and medium format cameras. It comes with the 5 blades (in blue ring) and 14 blades (in red ring) aperture. The amount of shift is ±11mm for full frame camera and ±8mm for medium format cameras. The lens is perfect for architectural and interior photography. The sky-high buildings can be captured in a corrected perspective easily.

LUMIX S 35mm F1.8 is a large-diameter prime lens compatible with all L-mount cameras for maximum versatility. The LUMIX S 35mm F1.8 is comprised of 11 lens elements in 9 groups including 3 aspherical lenses and 3 ED (Extra-Low Dispersion) lenses. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The ED lenses also effectively suppress chromatic aberration. The LUMIX S 35mm F1.8is suitable . . . .

Illuminate essential details with the Composer Pro II with Sweet 50. Highlight your subject in a sharp sweet spot of focus surrounded by dreamy blur.

The Sigma 18-50mm F2.8 DC DN|Contemporary lens is the first mirrorless-exclusive, APS-C format standard zoom lens from Sigma Corporation. This incredibly compact new lens offers a full-frame equivalent 27-75mm focal range.

The APO-Summicron-SL 28 f/2 ASPH. is the latest addition to the ever-expanding APO-Summicron-SL series. This lens is the first true wide-angle lens in this series. The APO-Summicron-SL 28 f/2 ASPH. combines a classic wide-angle focal length with state-of-the-art technology. The 28mm focal length allows for a sharp image from edge to edge without distortion.

The Leica Vario-Elmarit-SL 24–70 f/2.8 ASPH. is the ideal lens with broad appeal for any photographer given its ability to equally capture reportage, travel, studio, architectural and landscape photography, as well as portraits, close-ups, and video content. With its extensive focal range, consistent maximum aperture of f/2.8, and vast scope of uses, this new addition is a shining example of a lens that can be enjoyed both by professionals and first time SL-System users alike.

Carefully adapted in line with modern lens design, the Leica Noctilux-M 50 f/1.2 ASPH. marks the return of one of the most famous lenses made for the Leica M-System. It's light sensitivity further contributed to the Noctilux's legendary status and continued lineage - as did its unique aesthetic: images captured at open aperture are imbued with a soft, almost dreamlike quality - creating an unmistakable look with an exquisite bokeh.

Carefully adapted in line with modern lens design, the Leica Noctilux-M 50 f/1.2 ASPH. marks the return of one of the most famous lenses made for the Leica M-System. It's light sensitivity further contributed to the Noctilux's legendary status and continued lineage - as did its unique aesthetic: images captured at open aperture are imbued with a soft, almost dreamlike quality - creating an unmistakable look with an exquisite bokeh.

Lensbaby Obscura isn’t a lens, Obscura is an extraordinary experience crafted in the origins of photography. Photographers and creators who connect most with using an Obscura are those who embrace working with fewer choices and are willing to challenge themselves to redefine what it means to create photographic art. Lensbaby Obscura envelopes photographer and lens in an elegant dance between light and dark while bringing unique flare and image artifacts that aren’t possible to achieve in-camera with any standard camera lens.

Discover a new perspective with the Composer Pro II with Sweet 35. Place your subject in a sharp sweet spot of focus framed by beautiful blur.

Illuminate essential details with the Composer Pro II with Sweet 50. Highlight your subject in a sharp sweet spot of focus surrounded by dreamy blur.

Get your glow on with Lensbaby’s versatile new 28mm f/2.5 lens for photo and video! Built with landscape, adventure, travel and urban photography in mind, Velvet 28 turns every hour of shooting into the magic hour. Capture tack-sharp detail beneath a layer of spectacular, velvety glow, or make crisp images with little to no effect.

Make selective focus photography as easy as tilt, focus, shoot with the Sol 45! This compact lens creates a sweet spot of focus effect surrounded by smooth bokeh.

The Velvet 56 adds ethereal mood to any scene with tack-sharp detail layered underneath edge-to-edge velvety glow effect. Fast F/1.6 aperture with 1:2 macro capability and 5" minimum focus distance.

The perfect portrait lens - Velvet 85 captures your frame in a layer of tack-sharp detail overlaid with radiant velvety glow.