SIRUI's new groundbreaking new 24mm F2.8 1.33x lens redefines what is possible from a wide-angle anamorphic optic. It features the beautiful stretched oval bokeh and streaked lens flares that Sirui's affordable anamorphic lenses have become known for, combined with a new wider field of view.

The Sigma 30mm 1.4 DC DN Contemporary is a high performance prime with a large aperture of F1.4 designed for APS-C Mirrorless cameras including Sony E mount and Micro Four Thirds. The Contemporary line is part of Sigma Global Vision and is the perfect blend of image quality and compact size.

The all-new 24mm F3.5 DG DN | Contemporary offers a very compact design similar to that of the 45mm F2.8 DG DN | Contemporary. Despite its small size, there is no compromise on performance – it is capable of capturing the finest details as required when shooting on high resolution full-frame cameras.

The Sigma 18-50mm F2.8 DC DN|Contemporary lens is the first mirrorless-exclusive, APS-C format standard zoom lens from Sigma Corporation. This incredibly compact new lens offers a full-frame equivalent 27-75mm focal range.

With an easy-to-use angle of view of 35mm, high optical performance, the brightness of a large F1.4 aperture, and a compact and lightweight lens body, SIGMA's experience accumulated in the Contemporary line has culminated in a lens that is ideal for use with APS-C mirrorless cameras. The lens offers excellent resolution from maximum aperture and the rich bokeh effects thanks to its F1.4 brightness.

Using the latest technology, the 17mm had been created without compromise, despite its challenging design concept. Its wide-angle of view creates impactful landscape images with a unique perspective and, thanks to its minimum close focusing distance of 12cm, the lens can be enjoyed in a variety of alternative ways, including close-up photography and hand-held selfies.

The 35mm F2 DG DN | Contemporary, a classic wide standard prime which photographers would not want to compromise on, comes with a maximum aperture of F2, and offers both compactness and high optical performance. Its modest size and weight make it portable enough to be carried around in a small kitbag for day-to-day shooting, but owing to its outstanding optical quality, wide aperture, and the high quality constructed body which is guaranteed for the I series, it is equally comfortable being used . . . .

The SIGMA 24mm F2 DG DN | Contemporary combines the highest level of optical performance even at its maximum aperture of F2 and a well-balanced body. The SIGMA I series features full-frame-compatible lenses that offer mirrorless users a new and better alternative, both in the experience of shooting with the lens and in the impressive results it is able to achieve.

SIGMA's all-new, mid-telephoto I series prime for mirrorless systems. This compact 90mm F2.8 optic is versatile, well-built and offers stunning optical performance, making it perfect for portraits, close-ups, weddings and events. A brand new 90mm F2.8 DG DN | Contemporary premium compact prime has been added to SIGMA's growing I series range. It joins four existing I series primes as well as the all-new 24mm F2, offering superb optical performance, a bright F2.8 aperture, an all-metal build and . . . .

The SIGMA 50mm F2 DG DN | Contemporary features high optical performance with a bright F2 aperture, that creates expressive images with a shallow depth of field and beautiful bokeh effects. With its compact size, this popular classic focal length is perfect for portraits, street and everyday photography. The lens has been designed to be used over a long period of time. Using that same technology that SIGMA used to create the SIGMA CINE lens range, the 50mm F2 DG DN | Contemporary uses an all-metal . . . .

The 35mm F2 DG DN | Contemporary, a classic wide standard prime which photographers would not want to compromise on, comes with a maximum aperture of F2, and offers both compactness and high optical performance. Its modest size and weight make it portable enough to be carried around in a small kitbag for day-to-day shooting, but owing to its outstanding optical quality, wide aperture, and the high quality constructed body which is guaranteed for the I series, it is equally comfortable being used . . . .

Explore the versatile potential of "24mm F1.4" with SIGMAFeaturing a very large maximum aperture of F1.4, outstanding suppression of optical aberrations as well as a wealth of thought-out features, the SIGMA 24mm F1.4 DG DN | Art enables photographers to capture breathtakingly clear images with ease even in the most demanding lighting conditions.

Designed with a focus on sophisticated optical performance and tremendous expressive power, SIGMA’s Art line delivers high-level artistic quality. The newest addition to the F1.4 series, which has become synonymous with the Art line, is the SIGMA 50mm F1.4 DG DN | Art, a large-aperture standard lens designed exclusively for full-frame mirrorless cameras. While retaining the concept of the original SIGMA 50mm F1.4 DG HSM | Art that defined the reputation of the Art F1.4 series, SIGMA has reexamined . . . .

The optical design of the SIGMA 28-70mm F2.8 DG DN | Contemporary is based on the 24-70mm F2.8 DG DN | Art, which is renowned for its outstanding optical performance throughout its zoom range. True to the Contemporary line's core concept, the 28-70mm F2.8 DG DN | Contemporary was developed to offer the right balance of performance and portability, and as such, this large-aperture standard zoom delivers outstanding image quality that rivals Art line lenses in a body light enough for day-to-day use.

The F1.4 series represents the SIGMA Art line, which pursues the highest optical performance and rich expression. The full-frame SIGMA 20mm F1.4 DG DN | Art is a mirrorless version of the SIGMA 20mm F1.4 DG HSM | Art; the one and only lens* with its unique specification of maximum aperture of 1.4 and an ultra-wide angle of 20mm. This lens offers photographers overwhelming optical performance and unlimited potential for ultra wide-angle creativity at a compact physical size. The exceptional F1.4 . . . .

Large-diameter, ultra-wide-angle zoom lens for full-frame mirrorless cameras. While pursuing the ultimate image quality of the Art line, the size is reduced thanks to the exclusive design for mirrorless cameras.

The world's first 35mm F1.2 as L-Mount and Sony E-mount lens for full-frame mirrorless system. The high image quality of the Art line that pursues ultimate performance is realized by F1.2 maximum aperture.

The new SIGMA 150-600mm F5-6.3 DG DN OS | Sports is a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results.

The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a high-power ultra-telephoto zoom lens exclusively for full-frame mirrorless cameras with a unique 10x focal length. The latest optical design delivers high optical performance throughout the entire zoom range, even with 10x zoom, which makes it capable of capturing any scene in high definition.

The new large aperature LUMIX S 50mm F1.8 (S-S50) lens features a large f/1.8 aperture to provide excellent low-light performance and beautiful bokeh with smooth defocus gradation. This dust, splash* and freeze-resistant lens is ideal for use under harsh conditions, and it's standard 67mm filter thread allows it to use the same filter as the other three F/1.8 lenses in the LUMIX S Series lineup. * Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.

LUMIX S 35mm F1.8 is a large-diameter prime lens compatible with all L-mount cameras for maximum versatility. The LUMIX S 35mm F1.8 is comprised of 11 lens elements in 9 groups including 3 aspherical lenses and 3 ED (Extra-Low Dispersion) lenses. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The ED lenses also effectively suppress chromatic aberration. The LUMIX S 35mm F1.8is suitable . . . .

Make selective focus photography as easy as tilt, focus, shoot with the Sol 45! This compact lens creates a sweet spot of focus effect surrounded by smooth bokeh.

Lensbaby Obscura isn’t a lens, Obscura is an extraordinary experience crafted in the origins of photography. Photographers and creators who connect most with using an Obscura are those who embrace working with fewer choices and are willing to challenge themselves to redefine what it means to create photographic art. Lensbaby Obscura envelopes photographer and lens in an elegant dance between light and dark while bringing unique flare and image artifacts that aren’t possible to achieve in-camera with any standard camera lens.

Illuminate essential details with the Composer Pro II with Sweet 50. Highlight your subject in a sharp sweet spot of focus surrounded by dreamy blur.

Discover a new perspective with the Composer Pro II with Sweet 35. Place your subject in a sharp sweet spot of focus framed by beautiful blur.

Illuminate essential details with the Composer Pro II with Sweet 50. Highlight your subject in a sharp sweet spot of focus surrounded by dreamy blur.

The Velvet 56 adds ethereal mood to any scene with tack-sharp detail layered underneath edge-to-edge velvety glow effect. Fast F/1.6 aperture with 1:2 macro capability and 5" minimum focus distance.

The perfect portrait lens - Velvet 85 captures your frame in a layer of tack-sharp detail overlaid with radiant velvety glow.

This optic swap collection combines our two most popular and best-selling creative effects optics – Sweet 50 and Soft Focus II along with our award-winning Composer Pro II tilting lens body. This versatile kit was designed to give photographers the full range of the Lensbaby’s two most popular creative effects. Featuring close up macro photography with focusing working distances as close as 90mm (3.6in), magnification ratios of up to 1:1.7, variable sized sweet spot of the Sweet 50 . . . .

Get your glow on with Lensbaby’s versatile new 28mm f/2.5 lens for photo and video! Built with landscape, adventure, travel and urban photography in mind, Velvet 28 turns every hour of shooting into the magic hour. Capture tack-sharp detail beneath a layer of spectacular, velvety glow, or make crisp images with little to no effect.