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Digital Cameras
#ILCE5100B Sony Alpha 5100 Mirrorless Camera (Body Only)
The new Sony Alpha 5100 is a stylish new mirrorless camera packing pro-quality AF performance and image quality into a portable, lightweight package. The speedy new camera features the same Fast Hybrid AF system as the acclaimed Alpha 6000 model, which allows it to acquire focus in as little as 0.07 seconds. It also shares its big brother's 24.3 MP APS-C Exmor CMOS sensor – and powerful BIONZ X processor. This impressive combination of hardware ensures that the camera can capture still images . . . .
$449.99

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#ILCE6000B Sony Alpha a6000 Mirrorless DSLR camera (Body)
The a6000 is a super-compact mirrorless camera that's about half the size and weight of a typical DSLR, yet it has the same size APS-C sensor as most DSLRs. The interchangeable lenses and E-mount system make the a6000 more versatile than almost any other camera on the market. Get incredible detail and gorgeous enlargements thanks to the newly developed 24.3 megapixel Exmor APS HD CMOS sensor. It has higher resolution than most DSLRs and adopts the same gapless on-chip lens structure as the a7R for ultimate image quality and light sensitivity.
$549.99
#ILCE5100LB Sony Alpha 5100 Mirrorless Camera with 16-50mm Lens
The new Sony Alpha 5100 with 16-50mm lens is a stylish new mirrorless camera packing pro-quality AF performance and image quality into a portable, lightweight package. The speedy new camera features the same Fast Hybrid AF system as the acclaimed Alpha 6000 model, which allows it to acquire focus in as little as 0.07 seconds. It also shares its big brother's 24.3 MP APS-C Exmor CMOS sensor – and powerful BIONZ X processor. This impressive combination of hardware ensures that the camera can capture . . . .
$549.99
#ILCE6000LB Sony Alpha a6000 Mirrorless DSLR with 16-50mm Lens
The a6000 is a super-compact mirrorless camera that's about half the size and weight of a typical DSLR, yet it has the same size APS-C sensor as most DSLRs. The interchangeable lenses and E-mount system make the a6000 more versatile than almost any other camera on the market. Get incredible detail and gorgeous enlargements thanks to the newly developed 24.3 megapixel Exmor APS HD CMOS sensor. It has higher resolution than most DSLRs and adopts the same gapless on-chip lens structure as the a7R for ultimate image quality and light sensitivity.
$649.99
#ILCE6000LS Sony Alpha a6000 Mirrorless DSLR with 16-50mm Lens (Silver)
The a6000 is a super-compact mirrorless camera that's about half the size and weight of a typical DSLR, yet it has the same size APS-C sensor as most DSLRs. The interchangeable lenses and E-mount system make the a6000 more versatile than almost any other camera on the market. Get incredible detail and gorgeous enlargements thanks to the newly developed 24.3 megapixel Exmor APS HD CMOS sensor. It has higher resolution than most DSLRs and adopts the same gapless on-chip lens structure as the a7R for ultimate image quality and light sensitivity.
$649.99

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#DSCRX10B Sony DSC-RX10 Digital Camera with 24-200mm Lens
Open your eyes. A bright, large-aperture zoom lens, a big, extra-sensitive image sensor and other brilliant features are ready to fire up your passion to create. It's the new RX10 – the compact digital camera that puts boundless picture-taking power in your hands and a fresh new outlook in your sights.
$699.99
#ILCE6100B Sony Alpha 6100 APS-C Mirrorless Interchangeable Lens Camera (Body)
The Sony Alpha 6100 includes a 24.2MP Exmor™ CMOS image sensor, the latest BIONZ X™ image processor, and a front-end LSI implemented in Sony's full-frame cameras. This powerful trio combine to deliver all-around enhancements in image quality and performance across all areas of photo and video capture. The Alpha 6100 offer a lightning-fast autofocus acquisition time of 0.02 seconds. With 425 focal-plane phase-detection autofocus (AF) points covering approximately 84 percent of the image . . . .
$749.99

#ILCE6000YB
Sony Sony Alpha a6000 Mirrorless Camera w/ 16-50mm & 55-210mm Lenses (Black)
The a6000 is a super-compact mirrorless camera that's about half the size and weight of a typical DSLR, yet it has the same size APS-C sensor as most DSLRs. The interchangeable lenses and E-mount system make the a6000 more versatile than almost any other camera on the market. Get incredible detail and gorgeous enlargements thanks to the newly developed 24.3 megapixel Exmor APS HD CMOS sensor. It has higher resolution than most DSLRs and adopts the same gapless on-chip lens structure as the a7R for ultimate image quality and light sensitivity.
$849.99
#ILCE6100LB Sony Alpha 6100 APS-C Mirrorless Camera with 16-50mm Lens
The Sony Alpha 6100 includes a 24.2MP Exmor™ CMOS image sensor, the latest BIONZ X™ image processor, and a front-end LSI implemented in Sony's full-frame cameras. This powerful trio combine to deliver all-around enhancements in image quality and performance across all areas of photo and video capture. The Alpha 6100 offer a lightning-fast autofocus acquisition time of 0.02 seconds. With 425 focal-plane phase-detection autofocus (AF) points covering approximately 84 percent of the image . . . .
$849.99
#DSCRX100M4B Sony Cyber-shot DSC-RX100 IV Digital Camera
The new RX100 IV maintains the compact, pocket-sized design of the RX100 family, and has a ZEISS® Vario-Sonnar T* 24-70mm (35mm equivalent) F1.8-F2.8 lens. The RX100 IV is also the first Cyber-shot camera to offer the advantages of 4K (QFHD 3840×2160) movie recording, without pixel binning to ensure that all the finer details of 4K video are captured with minimal artifacts. The camera boasts a 20-megapixel 1" Exmor RS CMOS "stacked" sensor and can shoot continuously for up to 16fps or up to 40x super slow motion.
$899.99
#ILCE6400B Sony Alpha A6400 Mirrorless Digital Camera (Body)
Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.
$899.99
#ILCE6500B Sony Alpha a6500 Mirrorless Digital Camera (Body Only)
The Sony a6500 shares the same unrivaled 4D FOCUS™ system as the a6300 camera, which can lock focus on a subject in as little as 0.05 seconds, the world's fastest AF acquisition time. The new a6500 features 425 phase detection AF points that are densely positioned over nearly the entire image area – the world's highest number of AF points on any interchangeable lens camera. The new model can shoot images at up to 11 frames per second with continuous autofocus and exposure tracking and up to . . . .
$999.99
#ILCE6400LB Sony a6400 Mirrorless Camera with 16-50mm Power Zoom Lens
Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.
$999.99
#ILCE6100YB Sony Alpha 6100 APS-C Mirrorless Camera with 16-50mm and 55-210mm Lenses
The Sony Alpha 6100 includes a 24.2MP Exmor™ CMOS image sensor, the latest BIONZ X™ image processor, and a front-end LSI implemented in Sony's full-frame cameras. This powerful trio combine to deliver all-around enhancements in image quality and performance across all areas of photo and video capture. The Alpha 6100 offer a lightning-fast autofocus acquisition time of 0.02 seconds. With 425 focal-plane phase-detection autofocus (AF) points covering approximately 84 percent of the image . . . .
$1,099.99
#DSCRX10M2B Sony Cyber-shot DSC-RX10 II Digital Camera
The new Sony RX10 II features the world's first 1.0 type stacked Exmor RS CMOS sensor with advanced signal processing and an attached DRAM memory chip. The high speed signal processing and DRAM memory chip work together to enable more than 5x faster readout of image data and are responsible for a variety of standout features that have previously been available in only a select few professional-level video cameras. These impressive capabilities include 40x super slow motion video capture at up to . . . .
$1,199.99

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#ILCE6400MB Sony Alpha a6400 Mirrorless Camera with 18-135mm Zoom Lens
Despite its compact size and light weight, the α6400 delivers speedy performance and a range of features you'd expect from a full-frame model. Whether you're taking still shots or movies, creative compositions or everyday selfie shots, you'll enjoy beautiful images that you'll want to share, on the go.
$1,299.99
#ILCE7M2B Sony A7II Full-frame 24.3-Megapixel Mirrorless Camera (Body)
The Sony A7II is a new mirrorless interchangeable lens camera that is the world's first full-frame camera to feature 5-axis image stabilization, allowing it to compensate for camera movement in five different directions to produce extremely sharp handheld images. This 24.3-megapixel camera adds 30% faster AF responsiveness, enriched video shooting, Wi-Fi, NFC, and much more.
$1,399.99
#ILCE6500MB Sony Alpha a6500 Mirrorless Digital Camera with 18-135mm Lens (Black)
Sony's a6500 Mirrorless ILC camera packs all of the professional performance of a DSLR camera into a compact body. The a6500 features a 24.2 MP Exmor CMOS sensor with an ultra-fast AF speed of 0.05 seconds and a whopping 425 phase detection AF points. Additionally, in-camera, 5-axis optical image stabilization for every lens and enhanced AF features including intuitive and immediate touchscreen AF operation mean the a6500 will deliver the clearest pictures possible in any environment. For professional . . . .
$1,399.99
#ILCE6600B Sony Alpha a6600 APS-C Mirrorless Camera (Body only)
The new, extremely versatile Alpha 6600 camera has been designed to address the needs of the most demanding photographers and videographers. The new Alpha 6600 includes a 24.2MP Exmor™ CMOS image sensor, the latest BIONZ X™ image processor, and a front-end LSI implemented in Sony's full-frame cameras. This powerful trio combine to deliver all-around enhancements in image quality and performance across all areas of photo and video capture.
$1,399.99

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#ILCA77M218135 Sony Alpha a77II DSLR with 18-135mm Lens Kit
The speedy new A77 II is equipped with a high-resolution 24.3 MP image sensor and powerful BIONZ® X processor, ensuring that still images and full HD videos are captured in sharp focus and incredible detail. The advanced AF system on the new A77 II camera features 79 phase detection AF points -- the most of any dedicated AF sensor in market today -- and includes 15 cross points within the central area of the sensor. The A77 II camera can record Full HD 60p and 24p movies using the AVCHD 2.0 format.
$1,499.99

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#ILCE7M2KB Sony A7II Full-frame Mirrorless Camera with FE 28-70mm f/3.5-5.6 OSS Lens
The Sony A7II is a new mirrorless interchangeable lens camera that is the world's first full-frame camera to feature 5-axis image stabilization, allowing it to compensate for camera movement in five different directions to produce extremely sharp handheld images. This 24.3-megapixel camera adds 30% faster AF responsiveness, enriched video shooting, Wi-Fi, NFC, and much more. This kit also includes the Sony FE 28-70mm F/3.5-5.6 OSS Lens.
$1,599.99
#DSCRX10M4B Sony Cyber-shot DSC-RX10 IV Digital Camera
Time won't wait. Nor can you. To take your best shot at the apex of action, focus at top speed. Act upon instinct. Go with the flow. Be ready for the right moment. Then, move like lightning. Zoom way up to ultra-telephoto end. Shoot for it all. Stay sharp all the way. With so much power so well-conceived and composed, you can always take it easy. What you can achieve is all in your hands.
$1,599.99
#ILCA77M2Q Sony Alpha 77II DSLR with 16-50mm lens
The speedy new A77 II is equipped with a high-resolution 24.3 MP image sensor and powerful BIONZ® X processor, ensuring that still images and full HD videos are captured in sharp focus and incredible detail. The advanced AF system on the new A77 II camera features 79 phase detection AF points -- the most of any dedicated AF sensor in market today -- and includes 15 cross points within the central area of the sensor. The A77 II camera can record Full HD 60p and 24p movies using the AVCHD 2.0 format.
$1,799.99
#ILCE7RM2B Sony A7RII Mirrorless 42.4-Megapixel Camera with 4k Video
Now, even more comprehensive quality enters the picture. With the world's first back-illuminated 35 mm full-frame CMOS image sensor with 42.4 megapixels2, the Sony A7R II takes image resolution, sensitivity (up to ISO 1024003) and speedy response to new heights. The Fast Hybrid AF system's dense extra-wide focal plane phase-detection AF coverage keeps a subject in sharp focus entirely throughout the frame, while 5-axis image stabilization reduces blur which otherwise tends to affect handheld shots. . . . .
$1,799.99
#ILCE6600MB Sony Alpha a6600 APS-C Mirrorless Camera with 18-135mm f/3.5-5.6 OSS Lens
The new, extremely versatile Alpha 6600 camera has been designed to address the needs of the most demanding photographers and videographers. The new Alpha 6600 includes a 24.2MP Exmor™ CMOS image sensor, the latest BIONZ X™ image processor, and a front-end LSI implemented in Sony's full-frame cameras. This powerful trio combine to deliver all-around enhancements in image quality and performance across all areas of photo and video capture.
$1,799.99

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#ILCE7M3B Sony A7 Mark III Full Frame Mirrorless Camera (Body Only)
Sony's unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter or silent shooting, diverse 4K video capabilities . . . .
$1,999.99
#ILCE7M3KB Sony A7 Mark III Full Frame Mirrorless Camera with 28-70mm Lens
Sony's unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fps with either mechanical shutter or silent shooting, diverse 4K video capabilities . . . .
$2,199.99
#DSCRX1RB Sony Cyber-Shot DSC-RX1R/B Full-Frame 24.3-Megapixel Camera
Full-frame 24.3MP resolution with 14-bit RAW output, 35mm full frame format, f/2.0 Carl Zeiss® Sonnar T* lens, Full HD 24p video, high ISO 25600, high speed AF, burst shooting up to 5fps, 3 dedicated rings for aperture, focus and macro.
$2,399.99

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#ILCE7SM2B Sony Alpha a7SII Mirrorless Digital Camera with Internal 4K Video (Body Only)
The new Sony α7S II is the latest addition to its award winning series of compact, full-frame α7 cameras. Offering ultra-high sensitivity and wide dynamic range across the entire ISO range and 5-axis image stabilization for greater shooting control, the α7S II delivers stunning image quality for photographers who shoot in the most challenging light conditions.
$2,399.99
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