The world's highest level of photographic image quality is produced by the integration of a large 43.8ｘ32.9mm CMOS sensor (FUJIFILM G Format) and image design technology cultivated by Fujifilm's 80+ year history.

The FUJIFILM GFX 50S delivers the world's best image quality. It combines outstanding resolution of 51.4 megapixels with exceptional tones, advanced color reproduction and high-performance lenses. This level of image quality is purely motivational. The world around you changes the moment you hold this camera in your hand. Appreciate all that can be achieved with Fujifilm's new medium format mirrorless camera system, GFX.

Just like medium format film cameras in the past, the FUJIFILM GFX 50R has been developed in pursuit of a compact and lightweight system while delivering the ultimate picture quality for everyday snapshots and street photography. This new model expands the potential for the GFX system and makes medium format output even more accessible.

Whether it's photography or videography, FUJIFILM X-T4 has been designed to provide the ultimate hybrid image-making tool. With a powerful 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 at its core, this camera delivers five-axis In-Body Image Stabilization, autofocus sensitivity down to -6EV, and 240p super slow-motion video capture, giving you everything you need to make a difference.

Whether it's photography or videography, FUJIFILM X-T4 has been designed to provide the ultimate hybrid image-making tool. With a powerful 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 at its core, this camera delivers five-axis In-Body Image Stabilization, autofocus sensitivity down to -6EV, and 240p super slow-motion video capture, giving you everything you need to make a difference.

Whether it's photography or videography, FUJIFILM X-T4 has been designed to provide the ultimate hybrid image-making tool. With a powerful 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 at its core, this camera delivers five-axis In-Body Image Stabilization, autofocus sensitivity down to -6EV, and 240p super slow-motion video capture, giving you everything you need to make a difference.

Whether it's photography or videography, FUJIFILM X-T4 has been designed to provide the ultimate hybrid image-making tool. With a powerful 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 at its core, this camera delivers five-axis In-Body Image Stabilization, autofocus sensitivity down to -6EV, and 240p super slow-motion video capture, giving you everything you need to make a difference.

Created with street photographers and photojournalists in mind, the features of the X- Pro3 are designed to keep the photographer focused on the subject. Its revolutionary hybrid OVF/EVF and hidden LCD touchscreen keeps the photographer in the moment, while its state-of-the-art imaging sensor and high-quality 4k video ensure spectacular results. X-Pro3 is a true photographer's tool that combines all the feeling of film with all the ease and quality of digital.

Created with street photographers and photojournalists in mind, the features of the X- Pro3 are designed to keep the photographer focused on the subject. Its revolutionary hybrid OVF/EVF and hidden LCD touchscreen keeps the photographer in the moment, while its state-of-the-art imaging sensor and high-quality 4k video ensure spectacular results. X-Pro3 is a true photographer's tool that combines all the feeling of film with all the ease and quality of digital.

The FUJINON XF100-400mm F4.5-5.6 R LM OIS WR is a super telephoto zoom lens that covers a 35mm focal length equivalent of 152-609mm. The high performance optical construction of 21 elements in 14 groups includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses. As a result, it delivers the highest image quality in its class.

The new FUJIFILM X-T3 X Series mirrorless digital camera features an all-new back-illuminated 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 processor that delivers superb image quality, dramatically improved AF performance, exceptional tracking performance of fast-moving subjects and blackout-free burst shooting. The X-T3 is also the first APS-C mirrorless camera capable of 4K/60P 10bit recording to meet the needs of professional videographers.

The new FUJIFILM X-T3 X Series mirrorless digital camera features an all-new back-illuminated 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 processor that delivers superb image quality, dramatically improved AF performance, exceptional tracking performance of fast-moving subjects and blackout-free burst shooting. The X-T3 is also the first APS-C mirrorless camera capable of 4K/60P 10bit recording to meet the needs of professional videographers.

Created with street photographers and photojournalists in mind, the features of the X- Pro3 are designed to keep the photographer focused on the subject. Its revolutionary hybrid OVF/EVF and hidden LCD touchscreen keeps the photographer in the moment, while its state-of-the-art imaging sensor and high-quality 4k video ensure spectacular results. X-Pro3 is a true photographer's tool that combines all the feeling of film with all the ease and quality of digital.

Whether it's photography or videography, FUJIFILM X-T4 has been designed to provide the ultimate hybrid image-making tool. With a powerful 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 at its core, this camera delivers five-axis In-Body Image Stabilization, autofocus sensitivity down to -6EV, and 240p super slow-motion video capture, giving you everything you need to make a difference.

Whether it's photography or videography, FUJIFILM X-T4 has been designed to provide the ultimate hybrid image-making tool. With a powerful 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 at its core, this camera delivers five-axis In-Body Image Stabilization, autofocus sensitivity down to -6EV, and 240p super slow-motion video capture, giving you everything you need to make a difference.

The FUJIFILM X100V combines the quality and control of a professional camera with the size and simplicity of a compact one, for outstanding photography every day. A new 23mm F/2 fixed lens perfectly complements the cutting-edge 26.1MP X-Trans CMOS 4 back-side illuminated sensor at its heart. The X100V also features the powerful X-Processor 4 quad-core imaging engine, which drives superfast, precision autofocus right down to -5EV, while an Advanced Hybrid Viewfinder ensures photographers are always . . . .

The FUJIFILM X100V combines the quality and control of a professional camera with the size and simplicity of a compact one, for outstanding photography every day. A new 23mm F/2 fixed lens perfectly complements the cutting-edge 26.1MP X-Trans CMOS 4 back-side illuminated sensor at its heart. The X100V also features the powerful X-Processor 4 quad-core imaging engine, which drives superfast, precision autofocus right down to -5EV, while an Advanced Hybrid Viewfinder ensures photographers are always . . . .

The FUJIFILM X100F signifies the achievement of new heights in Fujifilm's endless pursuit of perfection in photography. Perfection means creating a system that allows photographers to control, frame, and create with style, ease, and purpose. A long-anticipated iteration of the X100 series, the FUJIFILM X100F is a powerful addition to FUJIFILM X Series, offering photographers the versatility of endless creativity.

The FUJIFILM X100F signifies the achievement of new heights in Fujifilm's endless pursuit of perfection in photography. Perfection means creating a system that allows photographers to control, frame, and create with style, ease, and purpose. A long-anticipated iteration of the X100 series, the FUJIFILM X100F is a powerful addition to FUJIFILM X Series, offering photographers the versatility of endless creativity.

The FUJIFILM X-T30 takes advantage of four generations of X Series Imaging Sensors and image processors by featuring, the X-­Trans™ CMOS 4 sensor and X-Processor 4 image processing engine. This combination provides both incredible image quality and fast processing speed, resulting in quick responsive handling, all in a compact and lightweight body.

The FUJIFILM X-T30 takes advantage of four generations of X Series Imaging Sensors and image processors by featuring, the X-­Trans™ CMOS 4 sensor and X-Processor 4 image processing engine. This combination provides both incredible image quality and fast processing speed, resulting in quick responsive handling, all in a compact and lightweight body.

The FUJIFILM X-T30 takes advantage of four generations of X Series Imaging Sensors and image processors by featuring, the X-­Trans™ CMOS 4 sensor and X-Processor 4 image processing engine. This combination provides both incredible image quality and fast processing speed, resulting in quick responsive handling, all in a compact and lightweight body.

The X-E2S Mirroless Camera with 18-55mm Telephoto Lens has a durable, compact and lightweight body with a Real-Time Viewfinder that offers a large display magnification of 0.62x* and an electronic viewfinder with the world's shortest display time lag** of 0.005 seconds. It also comes equipped with an AF system that excels at capturing moving subjects. The new X-E2S model inherits the functionality and rangefinder-style design of the original X-E2, and adds new features including an improved grip, . . . .

The X-E2S Mirroless Camera with 18-55mm Telephoto Lens has a durable, compact and lightweight body with a Real-Time Viewfinder that offers a large display magnification of 0.62x* and an electronic viewfinder with the world's shortest display time lag** of 0.005 seconds. It also comes equipped with an AF system that excels at capturing moving subjects. The new X-E2S model inherits the functionality and rangefinder-style design of the original X-E2, and adds new features including an improved grip, . . . .

The new FUJIFILM X-T3 X Series mirrorless digital camera features an all-new back-illuminated 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 processor that delivers superb image quality, dramatically improved AF performance, exceptional tracking performance of fast-moving subjects and blackout-free burst shooting. The X-T3 is also the first APS-C mirrorless camera capable of 4K/60P 10bit recording to meet the needs of professional videographers.

The new FUJIFILM X-T3 X Series mirrorless digital camera features an all-new back-illuminated 26.1MP X-Trans CMOS 4 sensor and X-Processor 4 processor that delivers superb image quality, dramatically improved AF performance, exceptional tracking performance of fast-moving subjects and blackout-free burst shooting. The X-T3 is also the first APS-C mirrorless camera capable of 4K/60P 10bit recording to meet the needs of professional videographers.

The FUJIFILM X-T30 takes advantage of four generations of X Series Imaging Sensors and image processors by featuring, the X-­Trans™ CMOS 4 sensor and X-Processor 4 image processing engine. This combination provides both incredible image quality and fast processing speed, resulting in quick responsive handling, all in a compact and lightweight body.

The FUJIFILM X-T30 takes advantage of four generations of X Series Imaging Sensors and image processors by featuring, the X-­Trans™ CMOS 4 sensor and X-Processor 4 image processing engine. This combination provides both incredible image quality and fast processing speed, resulting in quick responsive handling, all in a compact and lightweight body.

The FUJIFILM X-T30 takes advantage of four generations of X Series Imaging Sensors and image processors by featuring, the X-­Trans™ CMOS 4 sensor and X-Processor 4 image processing engine. This combination provides both incredible image quality and fast processing speed, resulting in quick responsive handling, all in a compact and lightweight body.

In its compact body that weighs just 383g, the X-T30 features the 26.1MP X-Trans CMOS 4 sensor and the fast X-Processor 4 image processing engine to achieve the ultimate image quality. Furthermore, it offers highly accurate AF performance across the entire frame and silent continuous shooting capability of up to an impressive 30 fps*, ensuring that you would never miss a decisive photo opportunity in a variety of situations.