The Canon RF100-300mm F2.8 L IS USM, brings zooming capabilities to the proven 300mm f/2.8 concept. This lens is aimed directly at professional and very high-end video and still-image users that want gorgeous background bokeh that makes imagery “pop”, such as theater work, event candid’s at a distance, indoor sports like swimming, gymnastics, and basketball.

With the widest focal length range in the SL portfolio, this compact telephoto zoom lens gets you close to the action in an instant, capturing your images and videos in outstanding quality. With its focal length of 100-400mm, the Vario-Elmar-SL is extremely versatile. Particularly when photographing and filming animals, nature, sports and action, it brings you up close to the subjects in the distance – for shots with the unmistakable Leica look and outstanding image quality. The optical image . . . .

The RF-S 55-210mm F5-7.1 IS STM telephoto zoom lens is a superb choice for photographers and videographers looking to add versatility and range to their lens collection. Compact and lightweight with Optical Image Stabilization for up to 4.5* equivalent stops of shake correction, Up to 7.0* equivalent stops of shake correction when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). It extends the camera's reach significantly, capturing sharp images of far away objects, even when handheld.

FE 20-70mm F4 G - Sony Alpha full-frame constant-aperture wide standard zoom lens with excellent G resolution and bokeh with next-generation autofocus performance optimized for still and movie

With an ultra wide-angle zoom, the LUMIX S Series 14-28mm F4-5.6 ASPH. lens can achieve high optical performance and stunning mobility fit to LUMIX S5 series cameras for both photo and video. With excellent video recording performance to get the descriptive performance and beautiful bokeh. The LUMIX S 14-28mm F4-5.6 MACRO lens features a common overall length and position of controls provide practical advantages in use. The weight and the center of the gravity are almost the same across this series . . . .

The 150-500mm F/5-6.7 Di III VC VXD (Model A057) zoom lens for Fujifilm X-mount upends conventional wisdom for ultra-telephoto zoom lenses, with a very compact design and high image quality. The 150-500mm F5-6.7 achieves a 500mm focal length while retaining a compact size, with a length of just 209.6mm (8.3 in) and a maximum diameter of 93mm, enabling comfortable handheld shooting.

Widen your vision with an f/2.8 ultra-wide zoom that defies convention. A versatile 17mm–28mm focal length range. A coveted fixed f/2.8 aperture with all its spectacular low-light, speed and depth of field capabilities. Liberating in close working spaces. Exhilarating in vast open spaces. Light and tough enough to take anywhere. From vlogging to starscapes, this is a lens for telling epic stories.

The 12-24mm f/5.6 zoom is an ultra-wide zoom lens designed for mirrorless cameras. With an angle of view from 84° to 121°, the lens can be very useful for multiple scenarios. It also has a fixed f/5.6 maximum aperture throughout the whole zoom range which gives the photographer much greater control over the photo. The lens is relatively lightweight in its class. It is compressed to be around 3.3"/ 84mm long and weighs about 1.09lbs/ 497g. The lens is also compatible with 77mm filters . . . .

The 12-24mm f/5.6 zoom is an ultra-wide zoom lens designed for mirrorless cameras. With an angle of view from 84° to 121°, the lens can be very useful for multiple scenarios. It also has a fixed f/5.6 maximum aperture throughout the whole zoom range which gives the photographer much greater control over the photo. The lens is relatively lightweight in its class. It is compressed to be around 3.3"/ 84mm long and weighs about 1.09lbs/ 497g. The lens is also compatible with 77mm filters . . . .

The 12-24mm f/5.6 zoom is an ultra-wide zoom lens designed for mirrorless cameras. With an angle of view from 84° to 121°, the lens can be very useful for multiple scenarios. It also has a fixed f/5.6 maximum aperture throughout the whole zoom range which gives the photographer much greater control over the photo. The lens is relatively lightweight in its class. It is compressed to be around 3.3"/ 84mm long and weighs about 1.09lbs/ 497g. The lens is also compatible with 77mm filters . . . .

The 12-24mm f/5.6 zoom is an ultra-wide zoom lens designed for mirrorless cameras. With an angle of view from 84° to 121°, the lens can be very useful for multiple scenarios. It also has a fixed f/5.6 maximum aperture throughout the whole zoom range which gives the photographer much greater control over the photo. The lens is relatively lightweight in its class. It is compressed to be around 3.3"/ 84mm long and weighs about 1.09lbs/ 497g. The lens is also compatible with 77mm filters . . . .

The 70-300mm F/4.5-6.3 Di III RXD (Model A047) for Nikon Z mirrorless cameras is a telephoto zoom lens designed and created so photographers of all skill levels can enjoy high quality images comfortably. It achieves the world's smallest size and lightest weight, coming in at 5.9 in. long with a maximum diameter of 77mm, and weighing just 20.5 oz.

The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) is the unprecedented, next-level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. Featuring a stunning 8x zoom ratio, it provides a wide range of focal lengths that covers the standard 50mm and stretches all the way to 400mm at the ultra-telephoto end that offers an unmatched level of versatility. With of its wide 50mm starting focal length, full-body shots of subjects like wildlife can be captured in the surrounding environment.

Have limitless creative options to make the perfect image from the sidelines of a stadium or the open fields of nature with XF150-600mmF5.6-8 R LM OIS WR, a small and light super telephoto zoom lens with high-speed autofocus and an equivalent focal range of 229mm to 914mm

The Fujinon XF 18-120mm was made for capturing premium quality, cinema level footage. An ergonomic, lightweight machine, the XF 18-120 boasts stepless aperture adjustments to ensure a seamless recording experience, seamless switching between continuous autofocus and manual focus during recording, and is a dream for the serious filmmaker.

Helping to pave the way for our RF-S lens line, the RF-S18-150mm F3.5-6.3 IS STM is an all-around lens that is ideal for creative photography and movies, the RF-S18-150mm F3.5-6.3 IS STM combines legendary Canon Optics with a versatile zoom range and quiet operation for flexibility on the go. This lens was designed with smaller APS-C sensors in mind, and when attached to a full frame EOS R camera, automatically enables the 1.6x crop mode. It offers 100% x 100% Dual Pixel CMOS AF coverage for APS-C . . . .

As part of Canon's new RF-S lens line, the RF-S18-45mm F4.5-6.3 IS STM gives you the flexibility you desire without taking up your whole camera bag. This lens was designed with smaller APS-C sensors in mind, and when attached to a full frame EOS R camera, automatically enables the 1.6x crop mode. It offers 100% x 100% Dual Pixel CMOS AF coverage for APS-C sensors, and 80% x 80% Dual Pixel CMOS AF coverage for Full Frame sensors (in crop mode). The small size of the RF-S18-45mm F4.5-6.3 IS STM and . . . .

The full force of Sony’s latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world’s lightest2 Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the FE 24-70mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie cameras.

The upgraded zoom lens you’ve always wanted, the new M.Zuiko Digital ED 12-40mm F2.8 PRO. This bright, fast lens remains both compact and lightweight and delivers exceptional image quality practically anywhere and in all conditions, even low light. Shoot as close as 20cm and get high resolution images across the entire focusing range. This compact, weather sealed, and bright lens handles everything from wide-angle to mid-range telephoto shots. The M.ZUIKO DIGITAL ED 12-40mm F2.8 PRO II; a powerful zoom that belongs in every gear bag.

A high-resolution, weathersealed lens you can take anywhere, the new M.Zuiko Digital ED 40-150mm F4.0 PRO. This high-performance, compact telephoto zoom lens covers a wide range of telephoto end subjects and versatile enough to achieve close-up shooting with a maximum image magnification of 0.41x for beautifully detailed and intricate shots. No matter where you focus across the zoom range, you’ll capture high resolution images with edge-to-edge sharpness. Get mind-blowing telephoto imaging . . . .

Finally, a zoom that lets you shoot everything from ultra-telephoto to wide-angle, without changing lenses. The 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) is an all-in-one zoom lens and the first lens in the world for APS-C mirrorless cameras with a zoom ratio of 16.6x and 18-300mm focal length range (the full-frame equivalent of 27-450mm). Zooming from wide-angle to ultra-telephoto, it covers a broad array of shooting situations, including landscape, sports, wildlife, snapshots, and portraits.

Laowa 85mm f/5.6 2x Ultra Macro APO is specially designed for Full Frame mirrorless cameras. It is also the most compact 2x macro lens in the market. With only 259g (9.12oz), the lens gives photographers a wider range of flexibility in creation. The APO design empowers this lens to produce pleasing minimal CA images. It relieves photographers from their heavy load of gears.

Laowa 85mm f/5.6 2x Ultra Macro APO is specially designed for Full Frame mirrorless cameras. It is also the most compact 2x macro lens in the market. With only 259g (9.12oz), the lens gives photographers a wider range of flexibility in creation. The APO design empowers this lens to produce pleasing minimal CA images. It relieves photographers from their heavy load of gears.

Laowa 85mm f/5.6 2x Ultra Macro APO is specially designed for Full Frame mirrorless cameras. It is also the most compact 2x macro lens in the market. With only 259g (9.12oz), the lens gives photographers a wider range of flexibility in creation. The APO design empowers this lens to produce pleasing minimal CA images. It relieves photographers from their heavy load of gears.

The new NIKKOR Z 28-75mm f/2.8 is an attractive value for all types of photographers and creators, providing a lightweight lens with a versatile focal range and an f/2.8 constant aperture, all for an affordable price. Capable of everything from impressive portraits with a soft background blur to extremely detailed landscape photos, striking low-light ambience or a small-footprint video production, the 28-75mm f/2.8 covers it all.

This extraordinary all-in-one zoom lens covers practically any shooting situation you'll ever encounter with your mirrorless interchangeable-lens camera. Light, compact, and exquisitely designed, the B011 covers the full focal-length range from 18mm wide-angle to 200mm long telephoto (28-310mm equivalent in the 35mm format). This is a high-power zoom lens designed by Tamron exclusively for mirrorless interchangeable-lens cameras.

The NIKKOR Z 100-400mm f/4.5-5.6 VR S bears the S-Line designation, reserved for premium NIKKOR Z lenses with the most advanced optics, superior resolution, beautiful bokeh, robust weather sealing and precision design.

Go from 24mm wide angle views to 120mm telephoto close-ups and everything in between with spectacular image quality. The NIKKOR Z 24-120mm f/4 S brings a versatile all-purpose zoom range together with premium S-Line optics, a constant f/4 aperture, close focusing, robust weather-sealing and superior resolution—all in a compact, travel-friendly package.

The Leica Vario-Elmarit-SL 24–70 f/2.8 ASPH. is the ideal lens with broad appeal for any photographer given its ability to equally capture reportage, travel, studio, architectural and landscape photography, as well as portraits, close-ups, and video content. With its extensive focal range, consistent maximum aperture of f/2.8, and vast scope of uses, this new addition is a shining example of a lens that can be enjoyed both by professionals and first time SL-System users alike.

The full force of Sony’s latest lens technology brings stunning resolution and exquisite bokeh together in the world’s lightest large-aperture G Master telephoto zoom lens. With significantly evolved AF performance, the FE 70-200mm F2.8 GM OSS II can deliver the full potential of today’s advanced still and movie camera bodies.