Fujifilm's newest addition to the popular line of Instax cameras - Instax Mini 70. Mini 70 is the step-up model to the Mini 8 and offers a more advanced feature set, including, an updated camera design, improved picture quality, especially in dark scenes, new selfie mode with selfie mirror and a tripod socket.
The instax mini 70 has a variety of shooting modes which allow the user to enjoy photography in a variety of situations. While taking ‘selfie’ shots, users can choose the ‘Selfie’ mode to provide the appropriate brightness and shooting distance for their ‘selfie shots’ and use the Selfie mirror beside the lens to check their framing. Features such as the tripod mount and the self-timer function are perfect for group shots. In addition, the ‘Macro’ mode can be used for shots at a minimum of 30cm from the subject and the ‘Landscape’ mode is suitable for far away landscape pictures.
The instax mini 70 also features the Auto Exposure Control Function to capture both the main subject and background in natural brightness. Without having to configure a special setting, users only need to press the shutter button and the camera can automatically detect the surrounding brightness and adjust the shutter speed and flash amount accordingly. This function delivers images with a natural brightness even for indoor shots, which normally tend to have a dark background. The ‘instax mini’ series is especially popular among teens and women in their 20s and 30s as a camera that produces analog photos instantly. While digital photographs have been preferred with the proliferation of digital cameras and smartphones, the analog approach of instantly producing real photos has sparked interest and inspiration, with sales growing quickly not only in Japan, but also in over 100 countries and regions around the world including East Asia, Europe and the United States.