Canon Announces Three Super-Zoom Powershot and Two New ELPH Series Cameras
Five New PowerShot Digital Cameras From Canon U.S.A. Offer
Functionality, Portability And Precision For Clear, Beautiful Photos And
HD Video
Three New PowerShot SX Series Digital Cameras Feature
Super-Zoom Lenses for High-Impact Imaging and Two New PowerShot ELPH
Series Digital Cameras Offer Easy-to-Use Features in Sleek, Compact
Bodies
MELVILLE, N.Y., January 5, 2015 - Canon U.S.A., Inc., a
leader in digital imaging solutions, today announced the addition of
three new super-zoom cameras to its PowerShot SX line up: the PowerShot
SX530 HS, the PowerShot SX710 HS and the PowerShot SX610 HS digital
cameras. The company also added two new stylish and compact cameras to
its PowerShot ELPH series: the PowerShot ELPH 170 IS and PowerShot ELPH
160 cameras. The PowerShot SX models provide users with high-quality
imaging, advanced features and fast focusing, while the PowerShot ELPH
models have improved operability to help produce beautiful images and
video housed within stylish, slim bodies that can easily fit in a pocket
or purse.
"As our customers' desire for superb imaging devices
to help them create amazing images and video grows, Canon U.S.A. is
dedicated to providing digital cameras that have the features and
functions to easily capture their most important moments," said Yuichi
Ishizuka, president and COO, Canon U.S.A., Inc. "With these five new
PowerShot digital cameras, Canon hopes that users will capture and share
their favorite moments, without compromising image quality."
The three new PowerShot SX series cameras (the PowerShot SX530 HS,
the PowerShot SX710 HS and the PowerShot SX610 HS) feature optical zoom
ranges of 50x, 30x and 18x, respectively - making them powerful enough
to capture images close-up as well as from a distance. The built-in
Wi-Fi® and NFC™ connectivity options in the new
PowerShot SX cameras allow users to easily share beautiful images online
with family and friends by connecting to a compatible smartphonei,
tablet or Wi-Fi enabled computer. Experiencing the power of a printed
image is also easy when users connect and print to a Canon wireless
PictBridge certified printer, like the Canon PIXMA MG7520. And for even
more convenience, the cameras are compatible with the new Canon Connect
Station CS100 - a dedicated device for easy and safe image and video
viewing, sharing and storage.
The new PowerShot ELPH 170 IS and PowerShot ELPH 160 digital cameras
are easy to take along almost anywhere. Providing users with great
imaging quality, the new PowerShot ELPH cameras feature 12x and 8x
Optical Zoom lenses, respectively, and 720p HD video - making them
perfect for busy parents or an on-the-go college student.
The PowerShot SX530 HS
The PowerShot SX530 HS digital camera builds on the features included
in the PowerShot SX520 HS digital camera. With a 50x Optical Zoom lens
(equivalent to 24-1200mm) and Canon's Optical Image Stabilization, the
camera is ideal for those with active lifestyles who want to take
high-quality close-up shots of their travel adventures or weekend
getaways. And with Wi-Fi and NFC capabilities, users can easily share
and print their special images wirelessly. In addition to featuring a
powerful optical zoom range and wireless options, the SX530 HS digital
camera combines a16 Megapixelii High-Sensitivity CMOS sensor
and Canon's DIGIC 4+ Image Processor to create the Canon HS System
allowing for excellent low-light performance.
Giving users the ability to capture life in motion, the camera
features a dedicated movie button so users can easily record 1080p Full
HD video utilizing the camera's full 50x Optical Zoom capability. In
addition, Intelligent IS enables the camera to automatically choose the
best settings to help optimize image stabilization for virtually
shake-free images and video in various shooting conditions. The camera's
high-speed AF allows users to autofocus quickly to help capture every
shot with ease. The PowerShot SX530 HS digital camera's advanced Zoom
Framing Assist feature intelligently controls the lens, making it easy
to identify the main subject of the shot, even when the subject is
moving.
The PowerShot SX530 HS also features Canon's Creative Shot mode,
Smart AUTO technology and Hybrid AUTO. The PowerShot SX530 HS digital
camera is scheduled to be available in February 2015 for an estimated
retail price of $429.99.
The PowerShot SX710 HS
Based on the successful PowerShot SX700 HS model, the PowerShot SX710
HS digital camera features Wi-Fi and NFC connectivity with an
impressive 30x Optical Zoom lens (equivalent to 25-750mm). The
20.3-Megapixelii High-Sensitivity CMOS sensor and Canon's
DIGIC 6 Image Processor work together to create the Canon HS System
allowing for excellent low-light performance. In addition, the camera's
Intelligent IS helps optimize image stabilization in a variety of
shooting conditions whether shooting stills or video.
Zoom Framing Assist helps make it easier to keep distant subjects in
the field of view, even if the subject is in motion. The camera also
records high-quality 1080p Full HD video at up to 60 frames per second
through a dedicated movie button. Hybrid AUTO automatically recognizes
the scene and optimizes camera settings to capture the high image
quality for still photos while simultaneously creating a great looking
highlight reel in 720p HD video.
The PowerShot SX710 HS digital camera also features Creative Shot
mode and Short Clip mode for artistic and creative photos and videos.
Using Story Highlights mode, the camera creates a highlight reel of
selected images using a range of optional special effects such as Fast
Motion and Slow Speed, creating a unique imaging experience perfect for
sharing with family and friends. The images can be selected
automatically based on events, date, Face ID, or the selection can be
customized based on photos hand-picked by the user. The result is an
exciting highlight reel that can be accompanied by music options
provided with the camera, without the use of external editing software.
The PowerShot SX710 HS digital camera is scheduled to be available in February 2015 for an estimated retail price of $349.99.
The PowerShot SX610 HS
The PowerShot SX610 HS digital camera features Wi-Fi and NFC
connectivity options as well as an impressive long-zoom range in a
compact point-and-shoot body. The Power Shot SX610 HS camera's powerful
18x Optical Zoom lens (equivalent to 25-450mm) provides users with
high-quality optics in a pocket-sized camera body. The PowerShot SX610
HS camera combines a 20.2-Megapixelii CMOS sensor and Canon's
DIGIC 4+ Image Processor to create the Canon HS System allowing for
excellent low-light performance. With Auto Zoom mode enabled, the
camera will automatically frame the subject of a shot by zooming in and
out to produce a crisp, clear image with pin-sharp focus.
The PowerShot SX610 HS digital camera is scheduled to be available in
February 2015 in red, white or black for an estimated retail price of
$249.99.
The PowerShot ELPH 170 IS and PowerShot ELPH 160
The PowerShot ELPH 170 IS digital camera is slim and stylish boasting
a 12x Optical Zoom lens (equivalent to 25-300mm) and 20-Megapixelii
CCD sensor, enabling users to take photos and video that deliver a
powerful and share-worthy story. With Intelligent IS, users have the
ability to capture images that are virtually shake-free in a variety of
shooting situations. The PowerShot ELPH 170 IS digital camera also
captures crisp, smooth 720p HD video footage quickly and simply by
pressing the dedicated movie button.
With Smart AUTO mode, the camera automatically chooses the optimal
settings to help ensure the best possible image is taken, and with
creative effects like Fisheye, Toy Camera and Monochrome users can take
images to a new artistic level. For those who are constantly on the
move, the camera is outfitted with ECO mode to help extend battery life
allowing more photos to be taken over a longer period of time.
The PowerShot ELPH 160 digital camera also delivers high-quality
imaging capabilities with a powerful 8x Optical Zoom lens (equivalent to
28-224mm) and 20-Megapixelii CCD sensor. Like the PowerShot
ELPH 170 IS, the PowerShot ELPH 160 digital camera features smooth 720p
HD video capabilities with a dedicated movie button, Smart AUTO mode and
ECO mode to preserve battery life.
The PowerShot ELPH 170 IS digital camera is scheduled to be available
in February for an estimated retail price of $149.99 in a variety of
colors - blue, silver and black.
The PowerShot ELPH 160 digital camera is also scheduled to be
available in February for an estimated retail price of $119.99 in four
colors - black, white, silver and red.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
Specifications subject to change without notice.
All referenced product names, and other marks, are trademarks of their respective owners.
i For Wi-Fi connectivity: Compatible with iOS versions
6.0/6.1/7.0/7.1/8.0/8.1, Android smartphone versions
2.3.3/4.0/4.1/4.2/4.3/4.4 and Android tablet versions
4.0/4.1/4.2/4.3/4.4. Data charges may apply. With the download of the
free Canon Camera Connect(Powershot SX710 HS and SX610 HS) or Canon
Camera Window(PowerShot SX530 HS) app. This software helps enable you to
upload images to social network services. Before uploading images,
please be aware that image files may contain privacy-related information
such as people and places. If necessary, please delete such
information. Canon does not obtain, collect or use such images or any
information included in such images through this software. For NFC
connectivity: Compatible with Android devices version
4.0/4.1/4.2/4.3/4.4.
ii Image processing may cause a decrease in the number of pixels.
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