New models include the 70-400mm F4-5.6 G SSM II and Carl Zeiss Planar T* 50mm F1.4 ZA SSM lenses, designed to complement the impressive imaging capabilities of Sony' full-frame a99 SLT (Translucent Mirror) camera. Additionally, the DT 18-55mm F3.5-5.6 SAM II lens is a light, compact 3x zoom that's an ideal partner for all A-mount cameras with APS-C size sensors.

The powerful, 16.1 effective megapixel APS HD CMOS sensor in the new NEX-3N camera is identical in size to those found in traditional DSLR cameras. Its large surface area takes in more light during image capture, allowing the camera to produce flawless, low-noise photographs with blurred backgrounds and highly detailed full HD videos (60i/24p). It also boosts maximum camera sensitivity to ISO16000, resulting in exceptional low-light shooting performance.

The slim, super-stylish Cyber-shot WX300 ($330) camera is the world’s smallest and lightest digital still camera that packs a powerful 20x optical zoom range The power-packed Cyber-shot HX300 ($500) offers photographers long-zoom capabilities in a compact, versatile package. Featuring a huge 50x optical zoom range (24mm-1200mm equivalent) – among the highest for any compact camera - the Carl Zeiss Vario-Sonnar T* lens covers a wide range of shooting possibilities, from holidays and safari trips to sports and outdoor concerts. The Cyber-shot TX30 ($350) is the world's slimmest waterproof digital compact camera featuring a 5x optical zoom and is waterproof to a depth of 33 ft. It is also dust, shock, and freezeproof.