Panasonic Unveils the LUMIX DMC-LX100, Setting a New standard In Compact Camera Picture Quality
15 September 2014 – Panasonic is today launching the LUMIX
DMC-LX100, its new flagship premium compact camera which sets a new
standard for fixed lens photography and videography. Combining
Panasonic’s state-of-the-art digital and optical technologies with
advanced manual controls, the camera has been engineered to help you
push the boundaries of your photographic creativity.
The LUMIX LX100 is the 6th generation of Panasonic’s world-renowned
LX high-end compact camera series, and inherits the DNA of the LUMIX LC1
– Panasonic’s first fully manual compact camera released in 2004.
Featuring a 4/3-inch large High Sensitivity MOS Sensor – more than five
times larger than the sensor in the LUMIX LX7 – the LUMIX LX100 boasts
image quality you would expect from an interchangeable lens camera.
The new Micro Four Thirds standard in compact camera picture quality
With a 4/3-inch high sensitivity MOS sensor, in combination with a
newly developed Venus Engine, the LUMIX LX100 provides superb image
quality, whatever the situation. The large sensor means you can achieve
superb shallow depth of field shots, and the sensor’s excellent
signal-to-noise ratio results in a dramatic reduction in noise when
shooting at high ISO levels.
The newly developed Venus Engine features a quad-core CPU, boosting
performance and enabling the high speed signal processing required for
rich video recording in 4K. The new Venus Engine has also been developed
to feature multiple noise reduction systems such as Multi Process NR,
Random Filter and Aperture Filter ensuring the most natural images, even
in extreme low-light.
Bright, high quality LEICA lens for outstanding image clarity
The LUMIX LX100 incorporates Panasonic’s newly developed LEICA DC
VARIO-SUMMILUX F1.7-F2.8 lens, which allows you to achieve stunning,
true-to-life images with outstanding crispness and clarity.
The lens’ versatile zoom range of 24-75mm (35mm camera equivalent) is
suitable for all kinds of shooting, from street photography to
portraits, while landscapes can be captured in dynamic 24mm wide angle
in 4:3, 3:2 or 16:9, thanks to the multi-aspect sensor.
The control to maximise your photographic potential
Featuring a wide variety of advanced functions and controls, the
LUMIX LX100 has been designed to spur the potential of advanced
enthusiasts and seasoned photographers alike. With an integrated Live
View Finder (LVF) with 2764K-dot equivalent high resolution, you can
have full control over the framing, composition and being able to handle
extreme lighting whatever the environment.
The camera also provides superb manual controls so that you can truly
hone your photography skills, including dedicated physical rings and
dials such as an aperture ring, a control ring, a shutter speed dial and
an exposure compensation dial. The use of physical dials means that
you have direct access to settings which can be changed quickly without
having to go through a digital menu.
Never miss a moment, wherever you are
Incorporating Panasonic’s Depth From Defocus (DFD) technology, the
LUMIX LX100’s Light Speed Auto Focus (AF) is capable of incredible
accuracy and speed. With high speed burst shooting at 11 fps in full
resolution, combined with the LUMIX LX100’s short release time lag and
quick start-up time, you’ll never miss those special moments.
The LUMIX LX100 also comes with new focus options to give you more
control than ever. The Full Area AF allows you to set the focus on any
part of the approximate 100% field of view, while the focus detect area
has increased to 49 zones for the most flexible composition
possibilities. With Low Light AF, auto focus works in -3EV light
situations, so you can achieve perfect focus even when the stars are
your only light source.
4K videography in the palm of your hand
A combination of the LUMIX LX100’s large sensor and powerful Venus
Engine means it is capable of stunning 4K video recording, allowing you
to shoot realistic cinematic worlds, full of detail and true colour. The
camera offers smooth, high quality video recording in 4K 3840x2160 at
30/25 fps in MP4; as well as high-resolution Full HD 1,920 x 1,080 50p
videos in AVCHD Progressive (MPEG-4 / H.264) format. A dedicated button
on the top of the camera’s body lets you instantly start recording
videos while shooting photos, meaning you can always capture the moment
as it happens. The LX100 also offers ‘4KPhoto mode’ which allows users
to easily capture a still image from 4K video footage shot on the camera
– meaning you’ll never miss that split second action again.
The LX100 is an addition to Panasonic’s a growing range of 4K imaging
products which already includes Lumix GH4 and FZ1000 cameras and the
A500 Action Camera.
Creative control
In addition to manual controls that enable you to achieve the most
flexible and versatile photography, the LUMIX LX100 also features a
range of other functions and modes to widen your creative freedom,
including Creative Control; Creative Panorama; Focus Peaking; Level
Gauge; WB (white balance) bracket; highlight/shadow control; as well as
integrated Wi-Fi and NFC connectivity.
For more information, please visit http://www.panasonic.com/uk/consumer/cameras-camcorders/lumix-digital-cameras---point-and-shoot/compact-cameras/dmc-lx100.html
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